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Mountain Dew announces new content project

BY Ryan Chavis

AUSTIN, Texas — Mountain Dew, a brand from PepsiCo, announced the launch of Green Label Studios: Open Call, a nationwide content project calling on creators to submit their best work for the chance to win a $250,000 production grant to create content for Green-Label.com — a hub created by Mountain Dew and Complex Media that covers the voices and stories of youth culture.  

"Game changing ideas and epic content can come from anywhere, at any time," said Greg Lyons, VP marketing, Mountain Dew. "Green Label Studios: Open Call is the perfect platform for ‘Dew Nation’ to express themselves, celebrate their passions and show us how they ‘Do the Dew.’"

Through April 25, content creators can submit their work at Green-Label.com, showing how they "Do the Dew." Entries should showcase the unique point-of-views of the filmmakers and express what they’re passionate about. All entries will be judged by Mountain Dew and Green-Label.com editorial teams. Ten finalists will each receive a $10,000 production grant to create content; they will present their work to a panel this summer in New York City.

The winner also will have the opportunity to be mentored by acclaimed director Robert Rodriguez and Roberto Orci, executive producer and writer of "Matador," a new action series that will air on Rodriguez’s new cable channel.

"I believe that each of us has a story to tell – and that inspiration and the ability to tell those stories creatively can spark in anyone, at any time," said Robert Rodriquez at a Green Label Studios event at South by Southwest. "I’m excited to partner with Dew to give professional and aspiring storytellers and creators a creative outlet to share with us their stories."

 For a complete set of rules for Green Label Studios: Open Call, please visit Green-Label.com.

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Ahold USA announces certification of private-label coffee and tea

BY Ryan Chavis

CARLISLE, Pa. — Ahold USA announced that its private-label teas now feature the Rainforest Alliance Certified seal, and that its private-label coffees are UTZ Certified. The announcement is part of an ongoing effort to be a responsible retailer, the company said.

“In all aspects of our company’s operations, we are working to minimize our impact on the environment today and for future generations, which includes promoting sustainability within our Own Brand line of private-label products, whether by the way the product is harvested or the material it is packaged in,” said Juan De Paoli, SVP brand management and Own Brands, Ahold USA. “The Rainforest Alliance Certified seal and UTZ Certified reinforce that Ahold USA is on the leading edge in sustainability with our private-label products. In addition, our customers also have the assurance that they are purchasing quality sustainable products.”

The Rainforest Alliance works to both conserve biodiversity and improve livelihoods through promoting and evaluating the implementation of globally recognized standards in a variety of fields.

“Over the last seven years, the Rainforest Alliance has been working with tea farmers large and small to improve their social and environmental management practices,” said Alex Morgan, senior manager of sustainable agriculture at the Rainforest Alliance. “We’re thrilled that Ahold USA has become a leader in sustainable tea sourcing among retailers in the United States with its private-label brands.”

UTZ certification means that Ahold USA’s line of Simply Enjoy coffees have been produced to meet standards that protect the environment and promote good social practices. The certification program allows farmers to learn better farming methods, improve working environments and create better opportunities.

“We are excited to welcome Ahold USA as part of the UTZ Certified coffee program,” said Juliette Caulkins, managing director, business development Americas, UTZ Certified. “With the commitment of Ahold USA, UTZ Certified reaches a new milestone, endorsing the sustainability efforts of this quality supermarket chain in the USA, and creating opportunities for coffee producers worldwide to better market their product and improve their livelihoods.”

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H-E-B creates line of organic products

BY Antoinette Alexander

SAN ANTONIO — Grocer H-E-B has introduced in March its own line of organic products that focus on everyday pantry staples such as canned tomatoes and vegetables, cereal, crackers, fruit and specialty spreads and coffee.

The new H-E-B Organics line, which also includes items throughout the produce and market departments like cheese and various beef products, is USDA-certified organic, which prohibits the use of GMOs.

Organics are grown using only USDA organic compliant fertilizers and pesticides suitable for use of sustainable soil management methods. Items do not contain any artificial colors or artificial flavors. For meat and dairy products, the H-E-B Organics label means the animals were raised on organic feed with no added growth hormones and the products were processed in a USDA-certified organic facility.

“As the No. 1 food provider in Texas, it is H-E-B’s goal to give our customers the best food choices at the lowest possible prices, and that includes organics,” stated Martin Otto, H-E-B chief merchant. “As a company, we strive for sustainability in our offerings and business practices, and we know our customers are thinking the same way. Demand for organic products has risen steadily over the past few years, yet many organics remain out of reach for customers on a budget. That’s why we are so excited to introduce our customers to H-E-B Organics giving Texas families an affordable way to go organic.”

As of Wednesday, H-E-B has introduced hundreds of organic items under the new label available at stores throughout Texas and Mexico.

 

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