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Mott’s launches line of juice drinks

BY Mike Troy

PLANO, TX — The nation’s leading apple juice brand has launched a new line of juice drinks that aims to offer an appealing combination of kid-friendly, bold flavors and reduced-sugar content.

Mott’s, a division of Dr Pepper Snapple Group, said it launched Fruit Punch Rush, Wild Grape Surge and Strawberry Boom with 40% less sugar than found in fruit juice, no artificial sweeteners and 100% of daily vitamin C requirement.

“Rush, Surge and Boom give kids another reason to enjoy Mott’s as they grow toward their teens,” said Meena Sen, director of marketing for Mott’s. “Parents want drinks that help nurture their children’s potential to be their very best, every day. As kids grow, they want more variety in their beverages, and these new juice drinks have the bold flavors that kids love and parents can feel good about.”

The products are hitting shelves at select national retailers this month and are available in 64 oz.- multi-serve containers and 8 oz.- six-packs. The company expects to have widespread national distribution by March.

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Jelly Belly chairman honored by confectionery community

BY Ryan Chavis

FAIRFIELD, Calif. — Herman G. Rowland Sr., Chairman of the Board for Jelly Belly Candy Co., is the recipient of the first ISM Lifetime Achievement Award. ISM, a trade show of confectionery and snack products, honored Rowland with the show’s first award to kick off this year’s show.

Rowland was selected by an international jury of industry members, as well as trade and science sectors. He was praised for his creativity, initiative and humor that have identified him as a leader in the industry.

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New Fiber One cereal hits grocery shelves

BY Ryan Chavis

MINNEAPOLIS — Fiber One wants to help consumers stick to their New Year’s goals with the introduction of a new cereal, the company said.

Fiber One launched Fiber One Protein, a granola cereal that’s available in two flavors — Maple Brown Sugar and Cranberry Almond. Each serving of Fiber One Protein delivers 10g of protein when served with milk, as well as 20% of daily value of fiber.

"We know that many consumers are looking to increase their morning protein intake for a variety of reasons, but they still want the convenience of breakfast cereal," said Jim Wilson, marketing manager for Fiber One. "With the launch of Fiber One Protein, we’re excited to offer a wholesome combination of protein and fiber that provides a smart and satisfying breakfast choice for those looking to increase protein in their diet."

Fiber One Protein is available at major grocery stores across the nation at a SRP of $4.29. 
 

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