BEAUTY CARE

Most diabetics do not change oral health habits after diagnosis, study finds

BY Antoinette Alexander

WESTPORT, Conn. Many active diabetes managers have not changed their oral care habits since being diagnosed, despite the fact they are at higher risk for developing serious complications from poor oral hygiene, according to a study by dLife, a multimedia network serving the diabetes community, and market research firm SoundView Research.

Furthermore, more than half of active diabetes managers surveyed had not been advised by their dentists to take extra care to brush, floss or rinse daily.

"The results of this study show the gulf that exists between perceptions and the connections between diabetes and oral health. Your dental health absolutely affects the control of your diabetes," stated Charles Martin, a dentist, author and founder of DentistryForDiabetics.com. "Inflammation in the mouth coming from gum disease spreads to the whole body. This inflammation increases insulin resistance, cholesterol levels and C-reactive protein levels. So, uncontrolled oral disease can be the hidden factor working against those trying to maintain good control over their diabetes."

Eight hundred people with diabetes were surveyed on their knowledge of what they considered "good" daily oral health care. Three-fourths believed their routines to be effective, even though 60% reported using floss and rinse less than once a day. More than half of the participants said they went to regular checkups and that their dentists were aware of their diabetes. One-in-5 believed a little bleeding when brushing was okay.

While 78% believed that "the mouth is the gateway to infection in the body," there still is a need for more education around diabetes and oral care, the research found. Sixty-two percent said they were unsure or disagreed that gingivitis makes it more difficult to control blood sugar levels.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Latest BrandSaver coupon booklet features ‘Have You Tried This Yet?’ products

BY Allison Cerra

CINCINNATI Building upon its “Have You Tried This Yet?” campaign, Procter & Gamble will release its P&G BrandSaver coupon booklet this weekend that includes savings on products featured in the campaign.

The money-saving booklet, which offers more than $113 in savings, will be included in newspapers reaching more than 57 million homes across the country and features coupons from many P&G brands, including Tide, Pringles, Charmin, Head & Shoulders, Olay, Crest 3D White, Bounce and CoverGirl. Most coupons are valid until Nov. 30.

The “Have You Tried This Yet?” is a multipronged campaign that P&G kicked off last week. As part of the campaign, P&G also opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

P&G: Expanding Connect + Develop program will boost business

BY Allison Cerra

CINCINNATI Procter & Gamble is looking to expand its open innovation partnerships, which would triple the impact of its Connect + Develop open innovation strategy.

Connect + Develop, which was launched nearly 10 years ago, enables the company to share research and development, commercialization and brand strength worldwide, so great ideas can arrive on the market and to consumers in a timely fashion, according to P&G’s website. By tripling its open innovation work, P&G said Connect + Develop would garner $3 billion toward the company’s annual sales growth.

The announcement came just days after the company reported its strong first-quarter earnings.

"Connect + Develop has created a culture of open innovation that has already generated sustainable growth; but we know we can do more," said P&G chairman, president and CEO Bob McDonald. "We want the best minds in the world to work with us to create big ideas that can touch and improve the lives of more consumers, in more parts of the world, more completely."

Innovations that have spawned from the Connect + Develop program include Swiffer dusters, Olay Regenerist, Tide Total Care, Mr. Clean magic eraser, Clairol Perfect 10 and the Oral B Pulsonic toothbrush.

"Connect + Develop opened our minds and doors to external collaboration. It changed our culture from ‘invented here’ to ‘partnering for greater value,’" said chief technology officer Bruce Brown. "With these new goals, we are taking C+D to the next level. We are looking to ensure that we’re not just delivering more partnerships, but greater value through our partnerships. We want collaboration that creates innovation across all our business operations, from product development to logistics."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?