News

Moroccanoil launches first-ever multimedia campaign

BY Antoinette Alexander

NEW YORK — Moroccanoil, a maker of oil-infused beauty products, has announced the launch of "Inspired By Women," the brand's first-ever multimedia advertising campaign created to inspire, celebrate and empower women around the world.

At the heart of the new platform is a digital short-film series “Inspired,” helmed by filmmaker Bryce Dallas Howard and Academy Award and Emmy-winning producers RadicalMedia. Joining Moroccanoil on this journey to celebrate the strength in every woman is "Inspired By Women" ambassador, British supermodel and actress Rosie Huntington-Whiteley.

The series features the stories of five women driven to make a positive impact in the world, and also explores what it means to lead an inspired life as seen through the eyes of Huntington-Whiteley.

"With 'Inspired By Women,' we wanted to take our notion of beautiful transformations to the next level — by empowering women to discover beauty through inspiration," said Moroccanoil co-founder Carmen Tal. "Rosie is a timeless, global beauty who exudes confidence, inner strength and a down-to-earth quality that embodies the Moroccanoil aesthetic. We're delighted to have her join Moroccanoil on our journey to empower all women with self-confidence and a fearless drive to pursue their dreams.”

Huntington-Whiteley will begin appearing in Moroccanoil "Inspired By Women" print and digital advertisements for fashion, beauty and lifestyle publications this month. She also will be featured in the campaign's “Inspired” short-film series.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Walgreens’ chief medical officer Harry Leider will open 6th annual mHealth Summit

BY Michael Johnsen

WASHINGTON — The mHealth Summit on Wednesday announced that Walgreens' chief medical officer Harry Leider will open the 6th annual Summit with a keynote address on Dec. 8.  
 
Walgreens is the lead sponsor of the new Consumer/Patient Engagement Pavilion at this year's mHealth Summit. The pavilion will focus on the application of wearables, sensors, trackers and other devices for aging independently, as well as personal health technologies that are being implemented within clinical practice or adopted by consumers for health self-management. 
 
Leider has more than 20 years of experience as a physician executive in a variety of innovative healthcare organizations. At Walgreens, he is responsible for ensuring enterprise-wide health and wellness service offerings and outcomes that provide customer value and improve patient lives. Walgreens has launched a number of mobile health (mHealth) programs to encourage healthy behaviors and engage individuals to better manage their wellness. 
 
"We are delighted Dr. Leider will be a featured keynote speaker at the mHealth Summit, representing one of the leading organizations committed to engaging consumers in health self-improvement, and enhancing customer experience, through personal connected health technologies," said Richard Scarfo, director, mHealth Summit, and VP Personal Connected Health Alliance. "This year, the Summit is creating unique programming for healthcare providers, payers and the life sciences industry, adding to our diverse delegation. Dr. Leider's perspective and experience in critical areas, including disease management, medication adherence and managed care, will be of great interest to our attendees."
 
The mHealth Summit, a global conference and expo focused on the intersection of mobile/ wireless and healthcare delivery, will include discussions on the mobile health ecosystem and the future of innovation.
 
Taking place Dec. 7-11 at the Gaylord National Resort and Convention Center in the Washington, D.C., area, the mHealth Summit will put a spotlight on disruptive innovation, evidence, research, trends, opportunities and big ideas shaping an emerging global shift in healthcare that puts consumers at the center and makes health-and-wellness an engaging part of everyday life.
 
mHealth Summit convenes domestic and international thought leaders in healthcare, technology and industry, government officials, researchers, advocates and investors to advance the use of mobile and connected health tools and facilitate their integration into healthcare delivery. It is part of the newly formed Personal Connected Health Alliance, an international non-profit established by Continua, mHealth Summit and HIMSS to represent the consumer voice in personal connected health.
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Certified USDA Organic skin care line targets teens

BY Antoinette Alexander

GREENWICH, Conn. — Built on a mission to empower teens to make healthy and informed choices, the #MPWR ("empower") brand has announced the launch of its Certified USDA Organic skin care line for teens.

The #MPWR brand and its products strive to offer full transparency of its ingredients, with each product going through the process of becoming Certified USDA Organic. The #MPWR skin care line is designed to keep skin clean and hydrated, as well as keep blemishes under control.

"As a mother with a son born with life-threatening food and skin allergies, I was shocked to learn that many skincare products contain ingredients known to be harmful, while still being labeled as natural or organic," said Maura Mandell, founder and CEO of #MPWR. "In a quest to create something I can feel good about for my own kids, #MPWR was derived from natural, botanical and organic sources. I'm so excited to have the ability to offer the cleanest, greenest products for young skin that delivers results without compromise."

Under development for more than five years, the #MPWR skincare line displays the Certified USDA Organic seal on each of its four products. The line includes:

  • Go Wash Your Face! Gentle Cleanser;
  • Mist Off! Refreshing and Deep Cleansing Spray;
  • Recharge! Nourishing Moisturizer; and
  • Zip, Zap, Gone! Spot Treatment.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?