Moroccanoil launches first-ever multimedia campaign
NEW YORK — Moroccanoil, a maker of oil-infused beauty products, has announced the launch of "Inspired By Women," the brand's first-ever multimedia advertising campaign created to inspire, celebrate and empower women around the world.
At the heart of the new platform is a digital short-film series “Inspired,” helmed by filmmaker Bryce Dallas Howard and Academy Award and Emmy-winning producers RadicalMedia. Joining Moroccanoil on this journey to celebrate the strength in every woman is "Inspired By Women" ambassador, British supermodel and actress Rosie Huntington-Whiteley.
The series features the stories of five women driven to make a positive impact in the world, and also explores what it means to lead an inspired life as seen through the eyes of Huntington-Whiteley.
"With 'Inspired By Women,' we wanted to take our notion of beautiful transformations to the next level — by empowering women to discover beauty through inspiration," said Moroccanoil co-founder Carmen Tal. "Rosie is a timeless, global beauty who exudes confidence, inner strength and a down-to-earth quality that embodies the Moroccanoil aesthetic. We're delighted to have her join Moroccanoil on our journey to empower all women with self-confidence and a fearless drive to pursue their dreams.”
Huntington-Whiteley will begin appearing in Moroccanoil "Inspired By Women" print and digital advertisements for fashion, beauty and lifestyle publications this month. She also will be featured in the campaign's “Inspired” short-film series.
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Certified USDA Organic skin care line targets teens
GREENWICH, Conn. — Built on a mission to empower teens to make healthy and informed choices, the #MPWR ("empower") brand has announced the launch of its Certified USDA Organic skin care line for teens.
The #MPWR brand and its products strive to offer full transparency of its ingredients, with each product going through the process of becoming Certified USDA Organic. The #MPWR skin care line is designed to keep skin clean and hydrated, as well as keep blemishes under control.
"As a mother with a son born with life-threatening food and skin allergies, I was shocked to learn that many skincare products contain ingredients known to be harmful, while still being labeled as natural or organic," said Maura Mandell, founder and CEO of #MPWR. "In a quest to create something I can feel good about for my own kids, #MPWR was derived from natural, botanical and organic sources. I'm so excited to have the ability to offer the cleanest, greenest products for young skin that delivers results without compromise."
Under development for more than five years, the #MPWR skincare line displays the Certified USDA Organic seal on each of its four products. The line includes:
- Go Wash Your Face! Gentle Cleanser;
- Mist Off! Refreshing and Deep Cleansing Spray;
- Recharge! Nourishing Moisturizer; and
- Zip, Zap, Gone! Spot Treatment.