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More kombucha drinks coming to the refrigerated case

BY Gina Acosta

LAKE SUCCESS, N.Y. — A leader in developing cold-pressed juices and juice drinks for the mass market is launching a new line of certified USDA organic Kombucha Drinks.

BluePrint says its new drinks combine organic cold-pressed juices with fermented tea. 

"Our dedicated BluePrint consumers have been asking for a Kombucha product.  We know they are on-the-go and need solutions to fit their lifestyles," said Alex Galindez, general manager, BluePrint. "When small-batch brewed Kombucha is blended with our crafted organic cold-pressed juice, we think it truly is 'magic in a bottle.'  BluePrint is dedicated to helping consumers lead healthier, more energy-filled lives—organically."

Sales of kombucha jumped nearly five times between 2013 and 2015, to about $600 million a year, according to retail analysts at Markets and Markets.

The new BluePrint line consists of four varieties in 14-fluid ounce bottles:  

• Kale-a-lu-ya: Kale, spinach, parsley juice is the ultimate refreshing beverage and an excellent source of antioxidant Vitamin A.
• Miss Tang: Lime, lemon and ginger juice helps to support the immune system. 
• Raise the Roots: Beet, carrot and ginger juice helps to maintain stamina for extra-curricular activities and is packed with Vitamin A.
• Sweet Heat: Ginger, apple and lemon juice with a cayenne pepper kick to help reset and re-energize.

BluePrint's Kombucha drink line will debut at retailers nationwide in September. Each drink will sell for a suggested retail price of MSRP $3.49 per bottle.

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Tidy Cats launches funny PSA to promote new litter

BY Gina Acosta

ST. LOUIS — Leading kitty litter brand Tidy Cats is launching new and improved versions of its pets products with a little dose of feline humor.

The brand is rolling out a digital campaign that aims to combat the effects of "Stank Face," the universal expression of disgust caused by litter box odor that indiscriminately strikes cat lovers, their friends and family alike. The brand is launching the campaign to promote a reformulation of Tidy Cats cat litter, which now features TidyLock Protection that locks away the odors that can lead to Stank Face.

Tidy Cats partnered with actress and cat-lover Angela Kinsey to create a comedic public service announcement to educate consumers on the devastating effects of Stank Face and offer hope that there is a cure available with Tidy Cats brand litters featuring TidyLock Protection.

"Stank Face is a horrible condition from which no cat owner, their friends nor family should have to suffer," said Kinsey. "As a cat-lover and an actress, I know the value of having a stank-free litter box, as well as the importance of having control over my face. Now, thanks to Tidy Cats with TidyLock Protection, I can live a Stank Face-free life."

The new and improved Tidy Cats 24/7 Performance and Tidy Cats Instant Action traditional and LightWeight cat litters now feature TidyLock Protection, which better absorbs liquids and features an improved deodorizing system that helps neutralize odors to stop litter box stank.

The Tidy Cats Stank Face campaign includes TV, print and digital advertising elements. Additionally, Tidy Cats is partnering with social media influencers Bunny Meyers, Cole & Marmalade, Big Daws, Eh Bee Family, Anna Akana and Tessa Violet on YouTube, Facebook, Twitter and Instagram to further shed light on the issue of Stank Face and share their experiences using new Tidy Cats with TidyLock Protection cat litter.

TidyLock Protection is available now in Tidy Cats 24/7 Performance and Tidy Cats Instant Action traditional and LightWeight cat litters at retailers nationwide.

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Snyder’s of Hanover goes peanut-free

BY Gina Acosta

HANOVER, Pa. — Just in time for back to school, Snyder's of Hanover has transitioned its main pretzel bakery to a peanut-free production facility to accommodate consumer demand for snacks free of the allergen.

"Snyder's of Hanover pretzels have always been a great snacking option for families with kids because they're baked, wholesome and delicious," said Rod Troni, CMO for Snyder's-Lance. "Now that our bakeries are peanut-free facilities, it makes pretzels an even better choice, especially for kids with peanut allergies.  They provide families with a great snack alternative for school, home or anywhere with friends."

According to Food Allergy Research and Education, approximately 3 million people report allergies to peanuts and tree nuts, and the number of children living with peanut allergies appears to have tripled between 1997 and 2008. The rise in nut allergies among America's children has led some schools to eliminate their use of peanut products altogether and discourage children without peanut allergies from bringing peanut products to school.

"It's important to note that most of our Snyder's of Hanover® products already did not contain nuts," said Troni. "But we took the extra step of turning our facility peanut-free to eliminate the chances of cross-contamination."

Snyder's of Hanover pretzels made in any of the company's peanut-free facilities will have packaging clearly marked with a peanut-free icon and allergen information. Many of the products, including favorites such as Pretzel Minis, Pretzel Sticks, Pretzel Snaps and Pretzel Rods already display the new allergen information and are on shelves now. Remaining products with updated graphics will be on store shelves by the end of the year.

 

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