PHARMACY

More diagnoses to drive celiac disease market growth through decade

BY Alaric DeArment

LONDON — The global market for celiac disease is expected to grow substantially over the decade as more people are diagnosed with the condition, according to a new report.

The report, by British market research firm GlobalData, found that the global celiac disease therapeutics market would be worth more than $512 million by 2017 and $664.4 million by 2019.

The firm noted that while people with celiac disease can treat it with a gluten-free diet, such diets are relatively expensive, limit nutritional variety and often restrict social activities, thus creating a significant unmet need for nondietary therapies.

The current drug pipeline is weak, the firm said, with no drugs in phase-3 clinical trials and only two in phase-2 trials that may not enter the market until later in the decade.


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National Diabetes Prevention Program gets $10 million in funding from HHS

BY Allison Cerra

WASHINGTON — The Department of Health and Human Services is providing $10 million in fiscal year 2012 funding for the Centers for Disease Control and Prevention’s National Diabetes Prevention Program.

The NDPP is an initiative, authorized in 2010, which provides local communities with lifestyle change programs for preventing Type 2 diabetes. HHS’ decision was praised by several groups, including the American Diabetes Association and the Diabetes Advocacy Alliance.

“Expansion of the National Diabetes Prevention Program will allow more Americans with prediabetes to participate in a proven program to lower their risk for Type 2 diabetes and its dangerous complications,” American Diabetes Association board chairman L. Hunter Limbaugh said. “By putting this program in our communities, we are also making good on our investment into the groundbreaking National Institutes of Health research that showed we can prevent diabetes and we are helping to reduce long term healthcare costs.”

"We are very pleased by the $10 million that HHS approved for this highly successful approach to reducing the risk of diabetes," said Martha Rinker, chief advocacy officer of the American Association of Diabetes Educators, a Diabetes Advocacy Alliance member co-chair organization. "The DAA has been advocating for funds to bring this program to scale nationally. The funding will help bring this evidence-based lifestyle intervention to more people and more communities throughout the U.S. to help fight the diabetes epidemic."


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Partnership aims to address adherence among hard-to-reach populations

BY Alaric DeArment

MORRISVILLE, N.C. — Poor medication adherence is a national problem, but it can be particularly problematic among populations with low health literacy or limited English proficiency.

A deal between two companies aims to provide mobile medication adherence services to both groups. Polyglot Systems and CellepathicRx have partnered to use CPRx’s mobile health platform to deliver Polyglot’s Meducation content to hard-to-reach patients through mobile Web and email technologies and smart phone applications.

"More than 90 million Americans are considered low-health literate or have limited English proficiency," CPRx CEO Greg Muffler said. "Until now, there has not been a good way to deliver medication adherence information to this segment of the patient population. By integrating Meducation into our mHealth platform, we can reach patients with medication adherence information they can understand, on a mobile device that is always with them."

Meducation allows patients and healthcare providers to access medication instructions written to a fifth or sixth grade reading level in more than a dozen, ranging from English and Spanish to simplified and traditional Chinese characters, Korean and Bengali. Large fonts also are available for people with impaired vision, as well as videos to demonstrate medications that may be difficult to use.

"Poor medication adherence has been associated with over 100,000 deaths and $290 billion additional healthcare costs annually," Polyglot CEO Sims Preston said. "Meducation addresses this by providing instructions that are easy to understand. That is only half the battle, though — the instructions must be delivered to patients efficiently and without interruption of provider workflow."


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