BEAUTY CARE

More consumers to get Steripod toothbrush protection

BY Gina Acosta

LOS ANGELES – Personal care products brand Steripod has expanded the distribution for its market leading clip-on toothbrush protector.

The product is now available in 30,000 stores across the United States, including for the first time at 6,000 CVS and 6,000 Walgreens stores. Additionally, Steripod has added 200 Meijer stores, Shopco Wisconsin locations and will roll out to 1,000 plus Kroger Group stores nationwide later this year.

“It’s been exciting to see the Steripod brand become the leading toothbrush protector since it was first introduced in the U.S. in 2009,” said Bonfit CEO Paul Krok. “Since that time we have grown over 50 percent, introduced Steripod in over 20 countries around the world and look forward to expanding our ‘pod squad’ of Steripod products into more independent drug stores, supermarkets, health food stores, airports, chain and convenience store channels across the U.S.”

Steripod is a clip-on protector that fits any standard or electric toothbrush and keeps it fresh and clean for up to three months using a patented vapor shield of thymol – used in many mouthwashes and oral antiseptics. You simply clip Steripod on your electric or manual toothbrush and it goes to work; no cables or batteries are needed.

Available in a rainbow of bright colors, Steripod is fun and easy for the whole family to use at home or on the go, and has been specially designed so that air can circulate freely, which means the toothbrush can dry naturally.

Steripod is available at major retailers nationwide including Bed, Bath & Beyond; CVS; Target; Walgreens; and Walmart, or online at Amazon or ShopGetSteripod.com. The suggested retail price for a two-pack is $5.99.

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DSNTV: New General Market Forum highlights — rethinking the category experience

BY DSN STAFF

Drug Store News and Mack Elevation in April hosted the New General Market Forum, where executives from retailers and CPG companies came together to share insights and strategies for reaching the millennial consumer. The day of insights featured various talks and two roundtable discussions, one of which was highlighted in an earlier video, the second of which is highlighted above.
(To read our special report on the New General Market, click here.)
In the panel, participants discuss what the new ways they’re thinking about the category experience. Addressing the ways they meet customer experience needs are Walmart VP merchandising, beauty, Jody Pinson; Vogue International senior brand manager Courtney Connelly; Hello Products CEO/founder Craig Dubitsky; Edgewell Personal Care shopper marketing manager Jonathan Ryan; Henkel Consumer Goods VP shopper strategy and e-commerce Laura Hyland; Sundial Brands partner and chief marketing officer Emmet Dennis; and Conair VP marketing Paulette Heller.
Some takeaways include how these companies are working to communicate ideals that resonate with consumers, anticipate customer needs, and deliver on promises in a way that is targeted and personalized.
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Product Quest introduces skin care line to improve hospital-to-home transition

BY Michael Johnsen
DAYTONA BEACH, Fla. – McCord Research in partnership with Product Quest Manufacturing announced Tuesday the launch of its new hospital-grade skin care kits called At Home – Where Healing Happens Skin Care.
 
The formulas are designed to improve patient outcomes in the home and address specific skin conditions commonly faced by senior patients over the age of 65. 
 
“The proportionate number of older adults in the United States is unprecedented, and as baby boomers continue to age, it is critical we make available treatments and remedies that address chronic skin conditions frequently faced by this population,” stated John Regan, president Product Quest. “At Home’s extensive product line will ensure patients can improve their individual skin conditions and prevent serious complications from the comforts of their own home, the best place for healing to happen.”
 
The At Home Skin Care line features eight kits, each developed in a two-step process to manage advanced skin conditions while ensuring the skin is properly cleansed, moisturized and protected. The line includes formulations for diabetes, chronic dry skin, an antifungal SKU, bruised skin, venous skin, incontinent skin care, radiation skin care and edema. 
 
“For patients, the biggest disparity between institutional and home care settings is skin care,” said Elizabeth McCord of McCord Research. “Previously, these types of strong, effective skin care remedies were only available at hospitals and in the medical community. With the launch of At Home Skin Care, these treatments are now broadly accessible outside of the hospital, with recognizable packaging and easy to understand instructions," she said. "This not only helps to improve patient outcomes in the home setting, but also helps to restore dignity and confidence in patients.”
 
At Home’s hospital-grade skin-care systems are now exclusively available in select CVS Pharmacy stores and online at CVS.com. 
 
 
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