More than 8k business meetings held at 2014 General Merchandise Marketing Conference
COLORADO SPRINGS, Colo. — Members of the Global Market Development Center attended more than 8,000 scheduled meetings in the span of five days at the 2014 General Merchandise Marketing Conference held in San Antonio from Sept. 5 to 9, GMDC has announced.
With more educational resources than ever, and a refreshed data set of the GMDC/Nielsen GM Hierarchy, this conference gave retailers, suppliers and service companies the ability to incorporate exclusive insights into their meetings about the GM industry and its categories. GMDC’s supplier- and buyer-led meetings also were accompanied by numerous receptions, networking events and educational sessions to maximize business building opportunities.
On Sept. 8, Kristin Gorski, new business development at Nielsen, hosted “Winning in GM: GM Hierarchy Workshop,” that shared a working perspective of GMDC/Nielsen GM Hierarchy data usage. Attendees learned how companies of different sizes can integrate GM sales data into their meetings to drive sales by using a common ground of discussion with key buyers regarding category performance. The supplier panel consisted of Scott Bradshaw, SVP, sales at Bradshaw International and Michelle King, director of sales and energy efficiency programs at Earthtronics, who both shared how the GM Hierarchy has been instrumental in guiding their meetings.
“The GMDC/Nielsen data set will give you the confidence you need as you move forward with your customer meetings. Before you head into meetings, you have the ability to know ahead of time one or two key things that you can take with you and share with your customer that will help drive their business forward,” stated Bradshaw.
Mark Mechelse, director of insights, research and communications at GMDC, elaborated on what the data currently offers GMDC members and how it will reinforce and build the GM industry.
“GMDC is all about connectivity. We bring the right people to the table and create that right marriage for business. Now with a common language that we’re helping associate with our members through data, it’s making these meeting more productive. Our suppliers can approach retailers and have an educated discussion and build a more compelling message,” Mechelse said.
Conference attendees were provided with the “GMDC/Nielsen GM Hierarchy: Retailer/Wholesaler Usage & Application Report,” which summarizes how the GM Hierarchy can impact business, become a benchmark for product sales and open windows of opportunity for suppliers with retailers and wholesalers.
Additional highlights from the five-day conference include:
- The latest technology was provided for retailers to scan products in the GM14 Showcase room, with 1131 “live” scans recorded and delivered instantly to suppliers based on buyer interest. Additional on-site meetings were scheduled as a result;
- 161 companies participated in the showcase, bringing their most innovative, latest development of GM products. Of those companies, 44 were new this year; and
- 17 of the 18 mega-categories listed in the GMDC/Nielsen GM Hierarchy were represented inside the showcase.
The next GM Marketing Conference will be held May 29 to June 2, 2015 at the Orlando World Center Marriott in Orlando, Fla.
Tensator’s Virtual Assistant helps boost sales 600%
MONTEREY, Calif. and NEW YORK — Tensator, a provider of queue management and customer journey solutions, has announced that TY KU, a sake and spirits company, realized a 600% uplift in sales following the deployment of Tensator’s Virtual Assistant signage at a national retail chain in Monterey, Calif.
Tensator’s Virtual Assistant is an HD-projected imaging and audio-visual technology that creates the illusion of a real person, capable of delivering customized messaging.
A key point not to be missed: Such innovative signage is demonstrating that it can be a great way to help consumers navigate a confusing category. Perhaps even a category like health care? Maybe.
In fact, as previously reported by Drug Store News back in 2011, Duane Reade partnered with the Tensator Group Co., to employ at 40 Wall St. the industry’s first Virtual Assistant. Using holographic imaging and audio-visual technology, the Virtual Assistant created the illusion of a real person who greets customers when they enter the store, providing guidance on everything store related, including making suggestions and recommendations on products available to shoppers.
At TY KU, it worked with Tensator’s Customer Journey experts to identify the exact persona they wanted and developed the script they had in mind for a virtual sommelier. TY KU’s Virtual Sommelier was designed to provide an array of information about TY KU Sake, covering everything a customer would want and need to know about TY KU Sake — from how the sake is prepared, how best to enjoy various different kinds of TY KU Sake and even recommendations on which food pairings are best with which sake, along with the right temperatures to serve them. The Tensator Virtual Sommelier also included messages for health conscious shoppers to let them know that TY KU Sake is all natural, gluten free, sulfite free and has very low acidity — making it the perfect complement to seafood, sushi and lighter, health-conscious cuisine.
Before deploying the Tensator Virtual Sommelier, TY KU Sake sales were flat for six straight weeks. After the first week, TY KU saw a 500% increase in sales, followed by a second week of 600% lift.
“There is literally no other form of signage that could have achieved the amazing boost in sales that the Tensator Virtual Assistant delivered,” said Adrian Molina, brand communications manager, TY KU. “Its ability to captivate shoppers is unparalleled. Not only did shoppers stop, look and listen — they bought TY KU Sake — providing us with an amazing 600% lift in sales in the first weeks of deployment. We are delighted with the results of our Virtual Sommelier.”
Jones Soda to sparkle on retail shelves
Jones Sparkling Water will first be available in a four-pack at Target stores in the West and Mountain regions, as well as online at JonesSoda.com. The product is expected to become available at other retailers across the United States in the near futuer, the company said.