News

Moraz skin care line launches in U.S.

BY Antoinette Alexander

BOCA RATON, Fla. — Moraz, a cosmetic and skin care line, is launching its products in the U.S. market for the first time.

The Israel-based company offers herbal skin care remedies that are designed to help to solve some of the toughest conditions while protecting and nourishing the skin.

“After much success in consumer markets worldwide, we are thrilled to take this major step forward and make our products available to customers across the United States,” said Yaniv Shapira, VP International Sales at Moraz. “Now, more than ever, people are very concerned with the types of products they use on their skin, and for good reason. We are providing a robust line of skin care and cosmetics solutions that are natural, safe and truly effective.”

Moraz uses 15 plants native to Israel in its product line, mainly polygonum. Moraz grows polygonum in the Galilee region in traditional and organic methods and uses a unique manufacturing process to effectively leverage the natural power of the plant. Polygonum grown in this area of the world has ideal biochemical properties, and is therefore rich in vitamins, natural acids and organic elements, the company stated.

As it launches its products across the United States, Moraz is offering its Para Medical line, which includes various skin care products based on medical herbs to help treat issues like dry palms and feet, wounds, burns, blisters, mosquito bites, sun born, redness, chapped lips, acne, fungus and more. Moraz products are especially recommended for sensitive, irritated and damaged skin.

Moraz also has developed products suited for family care for pregnant women and babies. The pregnancy line helps rehabilitate and nourish the skin during pregnancy and after birth, improving elasticity and healing damaged skin. And the baby line includes baby shampoo, baby soapless soap and baby skin diaper rash cream.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Jelly Belly sets the stage for a villainous Halloween

BY Ryan Chavis

FAIRFIELD, Calif. — Jelly Belly Candy Co. is prepping for Halloween 2014 with a mix of sinister and sweet  thanks to the company’s new Disney Vile Villains themed bags.

Four Disney villains — Ursula, Captain Hook, the Evil Queen and Maleficent — will adorn the bags. Each bag is filled with a "Vile Villains" mix, which consists of Jewel Very Cherry, Jewel Sour Apple, Jewel Orange, Jewel Blueberry and new Jewel Grape Soda.

Disney Vile Villains is the latest in a line of Disney-themed packages from Jelly Belly. Other packages include the Princess Line, featuring Rapunzel, Ariel and Cinderella. Such classic Disney characters as Mickey Mouse, Minnie Mouse, Goofy and Donald Duck are also featured on gift bags.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Fred’s announces May results, expresses optimism over new marketing program

BY Antoinette Alexander

MEMPHIS, Tenn. — Fred’s reported on Thursday that sales for the month of May were essentially flat, totaling $151.9 million.

Same-store sales for the month declined 0.4% compared with a 0.5% decrease in the same period last year.

For the first four months of fiscal 2014, total sales decreased 0.6% to $650.2 million compared with $653.8 million for the same period last year. On a comparable store basis, year-to-date sales declined 1.5% versus a 1.1% decrease for the year-earlier period.

"Although comparable store sales declined slightly in May, we were pleased to see sales strengthen in the last week of the month with the impact of the first ad in our new marketing and branding program. As we covered on our recent conference call, this new marketing and branding program is designed to increase traffic and heighten customer awareness of our category diversity in the face of competition,” stated Bruce Efird, CEO. “The initial results were encouraging, and we think this new program will be effective in driving traffic and sales growth as we work toward full implementation of the marketing program by mid-July. Together with the updating of our store layout to emphasize the convenience advantages of our 15,000-square-foot store, it will better position Fred’s to serve more of the need-based categories and provide customers with faster and easier shopping experiences."

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?