Mood motivates fragrance purchases, Mintel finds
CHICAGO A woman’s mood is the biggest motivator when selecting a fragrance, according to recent research by Mintel.
According to Mintel, a consumer research firm, more than half (54%) of female fragrance users decided what fragrance to use based on how they were feeling. The second most popular decision factor (at 31%) was what activity (work function versus personal outing) they were doing. Meanwhile, 26% of users decided fragrance purchase based on the time of day, and 25% decided based on what they were wearing. Women ages 45 years and older tended to wear one fragrance, or a signature scent — so they were less likely to base their choice on their clothing or mood.
Motivations for fragrance purchase also differed, but the clear favorite, according to Mintel, was in-store samples. Sixty-nine percent of fragrance owners said they were motivated to purchase a new fragrance based on samples they tried in store, while 26% cited a recommendation from a family member or friend as the impetus behind a new purchase.
“Women have to experience a scent to make sure it’s appropriate, as there aren’t many objective criteria they can use to test smell,” stated Kat Fay, senior beauty analyst at Mintel. “Female consumers often [said] that a fragrance smells different on their skin than it does out of the bottle, so trying an in-store sample increases the likelihood that they’ll still be happy with their purchase once they get it home.”
For women who don’t wear a fragrance, 28% said they had no interest in using them, 20% said they were allergic and 14% said they had yet to find a scent they liked.
Oral care innovations help drive Colgate-Palmolive’s quarterly earnings
NEW YORK Colgate-Palmolive experienced a strong third quarter as its global market shares in toothpaste and manual toothbrushes reached record highs year-to-date, the company announced on Thursday.
"Overall, we are very pleased with our solid results this quarter, despite aggressive competitive activity and difficult economic conditions around the world," stated Ian Cook, chairman, president and CEO.
"Colgate’s global market shares in toothpaste and manual toothbrushes are both at record highs year to date. Colgate’s share of the global toothpaste market strengthened to 44.2% year-to-date, led by share gains in Brazil, China, India, Venezuela, France, Greece and the United Kingdom," Cook added. "Colgate also strengthened its global leadership in manual toothbrushes, with its global market share in that category reaching 31.5% year to date, up 1.6 share points versus a year ago."
Worldwide sales were $3.9 billion, down 1.5% compared with the year-ago period. Organic sales grew 3%. Net income increased 5% to $619 million, and diluted earnings per share rose 8% to $1.21. North American sales grew 2% during the quarter, as organic sales grew 1.5%.
In the United States, new product launches across all price points contributed to growth in oral care, including Colgate Triple Action, Colgate Sensitive MultiProtection and Colgate Max White with Mini Bright Strips toothpastes, the company stated. Its share of the manual toothbrush market reached a record 33.5% year to date, up 1.8 share points versus a year ago.
The company added that a major relaunch of Colgate Total toothpaste is just getting under way in the United States, with upgraded packaging that includes new graphics and a redesigned stand-up cap. The relaunch will be supported with a new integrated marketing campaign and new communications to dental professionals, both focused on highlighting the 12-hour antibacterial protection of Colgate Total toothpaste.
Q3 slips for Revlon, but company looks forward to future
NEW YORK Beauty company Revlon announced on Thursday a 2.2% dip in net sales as net income narrowed during the third quarter, but executives remained optimistic as the manufacturer gears up for 2011 with a new global chief marketing officer in place.
"We remain focused on delivering profitable net sales growth in all of our markets. We recently strengthened our senior management team, including the appointment of Julia Goldin as global chief marketing officer. Under Julia’s leadership, coupled with our competitive pipeline of consumer-preferred new products planned for 2011 and beyond, we see a tremendous opportunity to further integrate marketing strategy and execution across all brands and regions," stated Alan Ennis, Revlon president and CEO.
Net sales during the quarter ended Sept. 30 slipped 2.2% to $319 million. Net income totaled $12.5 million, or 24 cents per diluted share, compared with $23.1 million, or 45 cents per diluted share, in the year-ago period. In the United States, net sales during the quarter were $166.7 million, a decrease of 9.3%. The drop in sales primarily was driven by Revlon color cosmetics and Almay color cosmetics.
As previously reported by Drug Store News, Revlon announced in September the appointment of Julia Goldin as SVP and global chief marketing officer, overseeing all marketing activities for its portfolio of brands. She brings more than 20 years of experience within the consumer packaged goods business, beginning her marketing career at Quaker Oats in Chicago. She then spent 13 years with the Coca-Cola Co. where she held senior executive marketing positions in the United States, Europe and Asia, most recently as SVP and deputy chief marketing officer of Coca-Cola Japan. Prior to that, Goldin led Coca-Cola’s marketing in the United Kingdom and later in Northwest Europe.