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Mood Media enhances consumer targeting for retailers with location-based technology

BY Antoinette Alexander

 

AUSTIN, Texas — Mood Media, a designer of in-store consumer experiences, including audio, visual, interactive, scent, voice and advertising solutions, is integrating its presence capabilities into client locations across the country, enabling them to leverage Mood’s location-based signal technology for mobile marketing apps and initiatives.

When activated, the presence technology allows mobile apps to identify when a customer is in-store so that Mood clients can deliver exclusive or customized offers, promotions and content that helps brands build consumer loyalty and drive sales.

 “With consumers devoting more attention to their mobile devices, and over 159 million smartphone users in the U.S., it’s critical for retailers to adapt to these behaviors and extend their interactions with customers to these channels,” stated Ken Eissing, president of Mood Media, North America. “To support this massive evolution, Mood is driving a deliberate shift from passive interaction to active and engaging in-store experiences. Mood’s presence signal is foundational for transforming the way consumers interact with their mobile devices in-store, and it is the basis for a variety of our innovations in development.”

Since unveiling the presence capability in April 2013, Mood has enabled the signal in more than 75,000 Mood client locations across the United States in the retail, hospitality, restaurant and financial service industries. According to the company, it anticipates that 300,000 locations will be enabled by the end of second quarter 2015.

Presence is an inaudible digital signal broadcast through Mood’s global content delivery network of media players. With the presence signal activated, clients can communicate with consumers while they are in their location and deliver relevant content to enhance the in-store experience. Clients can create proprietary mobile apps or partner with existing mobile platform developers to create unique and branded apps that integrate into the Mood presence signal.
 

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Natural Products Association signs 127 members since April

BY Michael Johnsen

 

WASHINGTON — The Natural Products Association on Monday announced it has signed 127 new members since naming Daniel Fabricant executive director and CEO in April. 
 
"We have had a positive growth period since Dr. Fabricant started because of the recognition he’s garnered in the industry, his unbeatable expertise and his personal reputation of integrity,” stated NPA president Roxanne Green. “He hit the floor running on his first day at NPA and has not – and will not – slow down."
 
Fabricant returned to NPA after more than three years as the director of the Division of Dietary Supplement Programs at the FDA. Prior to that, he served NPA as VP global government and scientific affairs. Since returning, he has reinvigorated the association’s advocacy efforts, strengthened regulatory and scientific programs and improved member outreach, the association stated.
 
Over the last several months, Fabricant has also stressed his dedication to continuing to grow the association’s retail membership, the backbone of the organization. NPA Retail Council chair Jon Fiume applauded Fabricant’s success in recruiting and keeping members. “Since Dr. Fabricant’s return to NPA last April, I am extremely pleased to witness our growth in membership,” Fiume said. “He has been developing new relationships and rekindling past ones.”
 
 

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NPA announces two new hires: director of government affairs and communications coordinator

BY Michael Johnsen

WASHINGTON — The Natural Products Association on Monday announced the hire of Aimee Nichols as director of government affairs and Melinda Price as communications coordinator. 
 
“We are thrilled to welcome Aimee and Melinda as the newest members of our talented staff here in Washington, D.C.,” stated Daniel Fabricant, NPA CEO. “We are looking forward to leveraging their extensive background in government relations and communications to advance the interests of NPA while providing top-notch service to our member companies. I’m focused on building a team of experts who perform at the highest-level possible, and these additions to our staff help to solidify NPA as the premier association representing the natural products industry.” 
 
Nichols comes to NPA from the Pontifical North American College, with a diverse background in political fundraising and advocacy representation. Throughout her career in government affairs, she has promoted a wide range of legislative issues to members of Congress and the executive branch.  She is also a seasoned fundraiser, previously serving as account manager for Keelen Communications, a political fundraising firm representing more than 60 candidates for Congress.
 
In her new role as director of government relations at NPA, Nichols will be responsible for increasing the presence of NPA’s Political Action Committee among its core supporters and representing the interests of the association in front of Congress and the federal government.
 
Prior to joining NPA, Price served as the community outreach and marketing coordinator for Autism Community Network, where she played an active role in advancing the mission of the nonprofit through the development of social media strategy, traditional media relations, direct email marketing and website content management.
 
In her new role as communications coordinator, Price will provide general communications support for NPA and its public relations efforts, including expanding NPA’s mobile and social outreach to further engage younger members.
 
 
 
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