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Mondelez reimagines the healthy snack

BY Gina Acosta

EAST HANOVER, N.J. — Mondelez International is responding to consumer demand for more wholesome savory snack options with its first new snack brand in over a decade.

The company is debuting GOOD THiNS, made with ingredients such as wheat, potato and rice, and combined with enticing flavors such as garlic, spinach and sweet potato. Each piece is baked thin and crispy without any artificial flavors, colors, cholesterol, partially hydrogenated oils or high fructose corn syrup.

"At Mondelez International, what's important to consumers is important to us. We're regularly taking a consumer pulse on ingredient and flavor preferences, and we're excited to launch a brand that delivers on a broad range of these interests," said Danielle Brown, marketing director for GOOD THiNS at Mondelez International. "Best of all, it's a snack that you can feel good about."

GOOD THiNS will be available in eight delicious varieties at launch:

  • Original
  • Spinach & Garlic
  • Sweet Potato
  • Garlic & Herb
  • Veggie Blend
  • Simply Salt
  • Poppy & Sesame Seed
  • Sea Salt & Pepper

"The name 'GOOD THiNS' pays tribute to the delicious taste and wholesome ingredients, as well as the thin and crispy texture," said Brown. "GOOD THiNS is good on so many levels, we think it will naturally become a go-to for our consumers in any snacking situation."

GOOD THiNS is rolling out nationwide at a suggested retail price of $3.69 per box.

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Pharmacy-themed restaurant opens in London

BY DSN STAFF

LONDON — Luxury London is reporting that artist Damien Hirst has teamed up with chef Mark Hix on a new pharmacy-themed restaurant in London's Vauxhall neighborhood. The restaurant features art based on molecules and walls filled with shelves of pill bottles. The bartender wears a white coat and the floor is outfitted with original pill designs. 

To see more, watch the video above. 

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New teeth whitener hits the market

BY Gina Acosta

BOSTON — An innovative oral beauty brand is gearing up to launch a new product to meet the demands of an ever-increasing consumer demand for whiter teeth.

Dentovations Inc. is debuting 2 Minute White, a new simple-to-use, two-step whitening treatment that brightens teeth six shades whiter in as few as three days.

Designed to be easily integrated into a complete daily oral hygiene routine, 2 Minute White is the easiest at-home whitening product on the market and delivers fast, high impact results while maintaining 100% enamel safety and zero tooth sensitivity, according to the company.

“With more than 80% of consumers desiring whiter teeth, Luster Premium White prides itself on providing highly effective, safe whitening solutions that offering rapid results within a fraction of the time as our competitors,” said Damon Brown, CEO and co-founder of Dentovations Inc., parent company of Luster Premium White. “Today’s whitening category marketplace is crowded with cumbersome strips and trays that take 5-14 days to work. Luster Premium White’s 2 Minute White answers the demand for extremely rapid, yet safe whitening at a very attractive price point.”

Results typically last 12-18 months, and single treatments are recommended every few months to maintain whiteness.  

2 Minute White hits store shelves this month and is priced at a SRP of $9.99. It will be available online and in-store at Walmart nationwide. 

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