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Mondelez to partner with startups on Shopper Futures

BY DSN STAFF

NEW YORK and TORONTO — Mondelez is kicking off a new mobile marketing push that it’s hoping will bring innovative solutions to typical challenges shoppers face. By partnering with Canadian and American startups, Mondelez’s Shopper Futures program will implement the chosen startups’ in a 90-day pilot program. The program was kicked off with events in New York on June 3 and Toronto on June 4. 
 
“Technology has had an undeniable impact on the consumer path to purchase,” Mondelez’s head of U.S. media and communications, Laura Henderson, said. “Through Shopper Futures, we're collaborating with the brightest minds in the industry and startup world to shape the future of retail, both in-store and online. This time around, we're focused on solving real shopper challenges in our snacking categories and unlocking new opportunities for growth.”
 
Nine of the startups who apply will receive funding from Mondelez and be paired with a retailer and brand marketers from brands like Cadbury, Oreo and others before the pilot execution of their solutions begin. 
 
“We’re excited to approach Shopper Futures from a North American perspective and to offer startups the potential for immediate exposure and access across our region,” Mondelez, Canada’s director of media and consumer engagement, Kristi Karens said. "This next phase of our Futures-focused programming promises to be extremely interesting, not just for the participating brands, startups and retailers, but for the e-commerce and retail industries in general. We’re looking forward to seeing the great innovations that will come to market.”
 
Interested U.S.- or Canada-based startups that have technology they can implement in a live market can apply online through June 27.
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The Seattle Times: Analysts say Costco takes lead as largest organic grocer

BY Antoinette Alexander

ISSAQUAH, Wash. — Is Costco the largest organic grocer? It just may be, according to a report by The Seattle Times.

Citing Costco’s earnings call last week, The Seattle Times reported that the retailer’s sales of organic products exceeded $4 billion annually.

When it comes to the organic food industry, that is a huge number and it likely places Costco in the lead. The Seattle Times reported that BMO Capital Markets analysts stated in a research note that the warehouse club is “possibly now already eclipsing” industry leader Whole Foods. BMO Capital Markets estimates that Whole Foods sells roughly $3.6 billion in organic products each year.
 

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New Herr’s snack to aid paralyzed veterans nonprofit

BY DSN STAFF

NOTTINGHAM, Pa. — With a new limited-edition snack from Herr’s, pretzel fans can help support paralyzed veterans. The company announced Wednesday thatwhole grain pretzels with flaxseed and honey would be available through July, with five cents per bag sold going to help the non-profit Paralyzed Veterans of America.
 
“Herr’s is dedicated to supporting our community in any way we can,” Herr Foods president Ed Herr said. “We are proud to partner with Paralyzed Veterans of America, which is instrumental in advocating for veterans and all people with disabilities.”
 
The organization provided assisted over $60,000 paralyzed veterans and their families, and in the past year, opened a branch of their Operation PAVE offices, which work to help veterans find employment outside the armed forces. With the new Herr’s product, some proceeds from the ribbon-shaped snack will help with these efforts.
 
“As a nonprofit organization, every dollar raised on our behalf counts, and makes a difference in the life of a veteran,” PVA national president Al Kovach, Jr. said.  “We thank Herr’s for supporting our mission to ensure that disabled veterans have everything they need to thrive after serious injury.”
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