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Mondelēz International releases first progress report on well-being goals

BY Ryan Chavis

DEERFIELD, Ill. — Mondelēz International issued its first report emphasizing the company's progress in achieving its global well-being goals. The report outlines important steps the company has taken to meet key metrics in such areas as mindful snacking, sustainability, communities and safety. 

“Our business success is directly linked to enhancing the well-being of the people who make and enjoy our products and to supporting the communities where we grow our ingredients. It’s this belief that inspired our Call For Well-being,” said Irene Rosenfeld, chairman and CEO. “We’ve made important progress in answering this call. Yet we realize there’s still more to be done. We’ll continue working with our employees, partners and communities to develop solutions that help create lasting change.”
 
Since the company's launch in October 2012, Mondelēz International has supported its well-being efforts by providing consuemrs with health-conscious snacking options, securing a sustainable agriculture supply, reducing its environmental footprint, collaborating with communities to promote healthy living and making sure the people who produce and enjoy the snacks the company makes are safe. 
 
The company released a summary regarding its progress in achieving those goals:
 
Mindful snacking
  • Projected to meet goal of delivering 25% of revenue from Better Choices by 2020. In 2013, 22% of revenue was from Better Choices products, the company reported; and
  • On target to increase individually wrapped portion control options by 25% by 2020. Since 2012, Mindful Portion products grew by 7%.
 
Sustainability
  • In 2013, 10% of cocoa, 56% of coffee and 44% of West European biscuits were sustainably sourced, according to the company;
  • On target to reach global goals to reduce greenhouse gases and water use in manufacturing by 2015. In 2013, the company reduced water use by 11% and GHG emissions by 9%;
  • The company reduced energy use by 6% through 2013, but noted that more improvement is needed to reach goal of reducing energy use in manufacturing by 15% by 2015; and
  • Exceeded goal to reduce manufacturing waste by 15% by 2015 — 46% reduction through 2013. 
 
Communities
  • On target to meet goal to invest $50 million in lifestyle community partnerships. In 2013, allocated $25 million to programs covering 10 countries.
 
Safety
  • On target to achieve food system safety certification for all interanl manufactuering facilities by 2015. By end of 2013, 75% of manufacturing sites were FSSC 22000-certified. 
 
The company will provide annual updates on these metrics going forward. The full report can be viewed here.  

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Busch brand plays up hunting season with redesign

BY Ryan Chavis

ST. LOUIS — Busch announced a package redesign as well as a chance to win a hunting getaway. The 2014 Busch Hunting can features hunting graphics — including silhouettes of deer, elk and duck — over Busch's signature "blaze orange" background. 

The packaging will include 60,000 random, special-edition "Trophy Cans," which consumers can then use to enter the "Hunt Down A Trophy Can" contest and have the chance to win prizes, including a hunting vacation. After finding the special-eiditon Trophy Can, consumers can capture a photo with the can and upload it through the brand's Facebook page or on Busch.com. Each week, the two most creative submissions will be selected; winners will be rewarded with hunting equipment prizes. 
 
"For the past several years, we've had a great time playing around with the packaging designs during hunting season to celebrate our loyal drinkers who are avid outdoorsmen and have a passion for hunting," said Edison Yu, VP of value brands at Anheuser-Busch. "New this year, we're giving our fans a chance to win an incredible hunting trip that will be the envy of everyone else at deer camp."
 
All weekly winners will be entered to win a paid hunting trip at Deer Creek Lodge in Sebree, Ky.

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Cheetos brand announces Halloween-inspired snack

BY DSN STAFF

Frito-Lay's Cheetos brand announced a slew of mischievous iniatives to help engage consumers for Halloween, which include a limited-edition Cheetos bag and a redesigned Cheetos Halloween online hub.  
 
The limited-edition bag of snacks features skeleton-shaped Cheetos treats. The 8-oz bag retails for $3.49. The new treat joins last season's multipacks of treat-size Cheetos Crunch snack bags with glow-in-the-dark packaging. The 30-count, 0.65-oz bags carry a suggested retail price of $5.00. 
 
"Halloween is our time to shine, and it's Chester Cheetah's job to add the flavor each year," said Jeff Klein, vice president of marketing for Frito-Lay. "This year, we're blowing out the treats and tricks, delivering a little bit of fun in every bag and giving families the opportunity to release some seasonal mischief; proving once again that Chester Cheetah really is the king of Halloween."
 
The brand also announced a revamped CheetosHalloween.com, which  encourages consumers to share the playful spirit of Halloween, which includes a way to digitally prank friends and family members. Project TP — a partnership with Google Maps, Google Earth and Google Maps Street View — lets consumers toilet-paper any structure around the world by entering a street address. Fans also have a chance to with gift cards or cash by completing a TP mission and entering a unique code from their product purchases. 
 
A Twitter challenge and "ghostery" store pranks also are on the Halloween checklist at  CheetosHalloween.com. The brand will introduce a 15-second television spot called "Hatchet Jim" to further add to the spooky vibe. 
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