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Mondelez International inks U.S. Open sponsorship

BY David Salazar

EAST HANOVER, N.J. — Mondelez International announced Tuesday that it had announced a sponsorship through which Oreo cookies and belVita breakfast biscuits would be Official Promotional Partners of the U.S. Open. The sponsorship, for Mondelez, is an opportunity to leverage their brands across several demographics at once. 
 
"We're so excited to partner with the US Open, which is that rare event with strong appeal among our core targets of moms, millennials and multi-cultural consumers collectively," said Stephen Chriss, senior director, North America consumer engagement and marketing services at Mondelez International.
 
The agreement grants promotional rights in advertising, stadiums, stores and digital media, and it will serve as an opportunity for Mondelez to market Oreo Things, a crisp version of the classic cookie. Mondelez is also planning on producing engaging experiences and relevant content during matches, with digital and social media a priority. 
 
“Our brands engage consumers where they are, and increasingly that means on digital and social media as well as through TV," Chriss said. "Our promotional partnership with a world class event like the US Open that drives massive conversation online will enable brands such as OREO and belVita to create captivating content that's relevant to consumers in the moment."
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Farmer’s Choice Food Brands launches organic fruit snacks

BY Lesley Thulin

ALLENDALE, N.J. — New Jersey-based Farmer's Choice Food Brands on Monday announced the launch of Go Organically Fruit Snacks.

The USDA-certified organic snacks are made of real fruit purees and juices, and are available in three varieties: Fruit Medley, which features strawberry, orange, apple, peach and cherry flavors; Mixed Berry, which consists of fresh-off-the-vine strawberry, raspberry, blueberry and blackberry; and Tropical Bursts, which contain sun-ripened mango, kiwi-strawberry, pineapple, pink grapefruit and mandarin orange.

"While a growing number of organic and natural products are hitting the market, frankly, many of them have lost focus on what consumers want most — taste,” Josh Shapiro, VP of marketing for Farmer's Choice and Promotion In Motion, said. “We set out to make an organic product with real fruit purees and fruit juices that tastes great. Go Organically Fruit Snacks offer an authentically fresh and delicious taste experience that moms and dads can feel good about bringing home.”

Go Organically Fruit Snacks include 100% of the daily recommended value of Vitamin C and are GMO-free, gluten-free and preservative-free, the company said. They contain natural flavors and colors from natural sources.  

Go Organically Fruit Snacks are initially being offered in eight-count boxes with a suggested retail price of $3.99.

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Tostitos launches NFL season-long promotion

BY Lesley Thulin

PLANO, Texas — Tostitos, the official chip and dip of the NFL, on Monday announced a season-long promotion called Party Like a Pro.

Designed to honor fans who serve Tostitos at game-watching parties, the promotion allows consumers to visit Tostitos.com and enter unique codes from the brand’s products, the company said. Consumers can apply their accumulated points to bidding in online auctions, which open Aug. 28 and close during every Thursday night game. 

Prizes include custom NFL Xbox consoles and EA SPORTS Madden NFL 16, in addition to NFL game tickets to attend one of the 2015 NFL games in London.

"Fans are truly the ones who bring the party to the NFL experience, whether they're hosting game-watching parties at home or tailgating in the parking lot," Jeff Klein, VP of marketing of Frito-Lay’s North America division, said. "This season, we are celebrating fans who make Tostitos brand products the centerpiece of their festivities by offering them a fast-paced, interactive opportunity to rake in fun rewards, ensuring their NFL experiences are truly spectacular."

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