Mondelez International inks U.S. Open sponsorship
Farmer’s Choice Food Brands launches organic fruit snacks
ALLENDALE, N.J. — New Jersey-based Farmer's Choice Food Brands on Monday announced the launch of Go Organically Fruit Snacks.
The USDA-certified organic snacks are made of real fruit purees and juices, and are available in three varieties: Fruit Medley, which features strawberry, orange, apple, peach and cherry flavors; Mixed Berry, which consists of fresh-off-the-vine strawberry, raspberry, blueberry and blackberry; and Tropical Bursts, which contain sun-ripened mango, kiwi-strawberry, pineapple, pink grapefruit and mandarin orange.
"While a growing number of organic and natural products are hitting the market, frankly, many of them have lost focus on what consumers want most — taste,” Josh Shapiro, VP of marketing for Farmer's Choice and Promotion In Motion, said. “We set out to make an organic product with real fruit purees and fruit juices that tastes great. Go Organically Fruit Snacks offer an authentically fresh and delicious taste experience that moms and dads can feel good about bringing home.”
Go Organically Fruit Snacks include 100% of the daily recommended value of Vitamin C and are GMO-free, gluten-free and preservative-free, the company said. They contain natural flavors and colors from natural sources.
Go Organically Fruit Snacks are initially being offered in eight-count boxes with a suggested retail price of $3.99.
Tostitos launches NFL season-long promotion
PLANO, Texas — Tostitos, the official chip and dip of the NFL, on Monday announced a season-long promotion called Party Like a Pro.
Designed to honor fans who serve Tostitos at game-watching parties, the promotion allows consumers to visit Tostitos.com and enter unique codes from the brand’s products, the company said. Consumers can apply their accumulated points to bidding in online auctions, which open Aug. 28 and close during every Thursday night game.
Prizes include custom NFL Xbox consoles and EA SPORTS Madden NFL 16, in addition to NFL game tickets to attend one of the 2015 NFL games in London.
"Fans are truly the ones who bring the party to the NFL experience, whether they're hosting game-watching parties at home or tailgating in the parking lot," Jeff Klein, VP of marketing of Frito-Lay’s North America division, said. "This season, we are celebrating fans who make Tostitos brand products the centerpiece of their festivities by offering them a fast-paced, interactive opportunity to rake in fun rewards, ensuring their NFL experiences are truly spectacular."