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Mondelez, Facebook to collaborate on video content, e-commerce

BY Lesley Thulin

DEERFIELD, Ill. — Mondelēz International has renewed its global strategic partnership with Facebook, the snacking company announced Tuesday. The collaboration will focus on creating video content and increasing e-commerce.

“The partnership with Facebook is a core element of our fearless marketing vision, which aims at accelerating growth through transformational marketing,” Dana Anderson, Mondelēz's SVP and chief marketing officer, said. “Investing in large-scale media partnerships enables us to connect our brands with consumers in new creative ways.”

Some of these ways include connecting with consumers through Facebook-developed playbooks, webinars and e-learning modules. Mondelēz also will be able to participate in beta-testing programs on Facebook and Instagram.

“Partnering with Facebook allows us to leverage their video platform, which is currently the fastest-growing,” Gerry D’Angelo, Mondelēz's media director for Europe said. “Combined with their unparalleled reach and social sharing capabilities, we have the opportunity to make Facebook our single largest-selling channel.”

The companies also will test scalable solutions to drive impulse purchases of some of Mondelēz's “power brands” in Australia, India, the United Kingdom and the United States.

Because Facebook is used by both consumers and distributors, the website is “the ideal channel” for e-commerce, according to Cindy Chen, Mondelēz's global head of e-commerce.

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General Mills to remove artificial flavors, colors from artificial sources

BY Lesley Thulin

MINNEAPOLIS — General Mills Cereals announced Monday that it will remove artificial flavors and colors from artificial sources in all of its cereals. 
 
The latest push comes after a survey conducted on behalf of the company indicated that 49% of households prefer to avoid artificial flavors and colors from artificial sources. 
 
“At General Mills Cereals, we have been upgrading the nutrition and ingredients in our cereals for years to meet people's needs and desires,” Jim Murphy, president of the General Mills cereal division, said. “We’ve continued to listen to consumers who want to see more recognizable and familiar ingredients on the labels and challenged ourselves to remove barriers that prevent adults and children from enjoying our cereals.”
 
Although the change will apply to more than 90% of the company’s portfolio by the end of 2016, more than 60% of the company’s cereals, including Cinnamon Toast Crunch and Original Cheerios, already reflect this move. 
 
Trix and Reese’s Puffs will be some of the first products to change, hitting store shelves this winter. Trix will use fruit and vegetable juices, and spice extracts such as turmeric and annatto, in order to produce red, yellow, orange and purple colors.  
 
But some cereals will be more challenging to adjust.
 
“We have a lot of hard work ahead of us and we know some products will present challenges as we strive to uphold the taste, quality and fun in every spoonful of cereal,” Kate Gallager, General Mills cereal developer, said. “Cereals that contain marshmallows, like Lucky Charms, may take longer, but we are committed to finding a way to keep the magically delicious taste as we work to take out the artificial flavors and colors from artificial sources.”
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Mondelez announces birthday cake–flavored Teddy Grahams

BY Lesley Thulin

EAST HANOVER, N.J. — Mondelez International announced new, birthday-cake-flavored Teddy Grahams on Thursday. 

Infused with birthday cake flavor and sprinkles, Honey Maid Birthday Cake Teddy Grahams contain 8g of whole grain per 30g serving, real honey  and no high fructose corn syrup.

"With the addition of the Birthday Cake flavor to the Teddy Grahams portfolio, we are continuing the tradition of providing parents with wholesome and fun snack options for their families," said Mikhail Chapnik, US Marketing Lead of Wholesome Sweet Portfolio at Mondelez International.

The portfolio also includes honey, cinnamon, chocolate and “chocolatey chip” flavors.

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