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Mondelez announces birthday cake–flavored Teddy Grahams

BY Lesley Thulin

EAST HANOVER, N.J. — Mondelez International announced new, birthday-cake-flavored Teddy Grahams on Thursday. 

Infused with birthday cake flavor and sprinkles, Honey Maid Birthday Cake Teddy Grahams contain 8g of whole grain per 30g serving, real honey  and no high fructose corn syrup.

"With the addition of the Birthday Cake flavor to the Teddy Grahams portfolio, we are continuing the tradition of providing parents with wholesome and fun snack options for their families," said Mikhail Chapnik, US Marketing Lead of Wholesome Sweet Portfolio at Mondelez International.

The portfolio also includes honey, cinnamon, chocolate and “chocolatey chip” flavors.

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FDA to ban trans fats within three years

BY Lesley Thulin

SILVER SPRING, Md. — The FDA announced on Tuesday that it determined that partially hydrogenated oils, the primary dietary source of artificial trans fat in processed foods, are not generally recognized as safe for use in human food, according to a statement. The FDA is mandating that food manufacturers remove PHOs from products within the next three years.

“The FDA’s action on this major source of artificial trans fat demonstrates the agency’s commitment to the heart health of all Americans,” FDA's Acting Commissioner Stephen Ostroff, M.D, said. “This action is expected to reduce coronary heart disease and prevent thousands of fatal heart attacks every year.”

The announcement comes after a 2013 conclusion that PHOs could no longer be considered GRAS.

Although consumption of trans fat has decreased by 78% between 2003 and 2012 — progress that the FDA attributes to the labeling rule for trans fat and industry reformulation of foods — the FDA still considers current consumption a public health concern.

The FDA currently allows foods lowed to be labeled as having 0 g of trans fat if they contain less than 0.5 g of trans fat per serving. These servings include PHOs, which contain artificial trans fat in processed foods.

“Studies show that diet and nutrition play a key role in preventing chronic health problems, such as cardiovascular disease and today’s action goes hand in hand with other FDA initiatives to improve the health of Americans, including updating the nutrition facts label,” Susan Mayne, Ph.D., director of the FDA’s Center for Food Safety and Applied Nutrition, said. “This determination is based on extensive research into the effects of PHOs, as well as input from all stakeholders received during the public comment period.”

The FDA-issued, three-year compliance period will allow companies to reformulate products and/or petition the FDA to use PHOs in products, according to the statement. After the three-year period, PHOs can only be added to human food with the permission of the FDA.

The FDA predicts that many companies will remove PHOs before the three-year deadline.

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Mondelez International appoints Mohit Bhalla VP, corporate development

BY Lesley Thulin

DEERFIELD, Ill. — Mondelez International has named Mohit Bhalla as VP, corporate development. Bhalla will lead global merger, acquisition and divestiture projects for the global snacking company.

“We couldn't be more pleased to have a seasoned M&A executive with Mohit's credentials joining our team,” EVP and CFO Brian Gladden said. “As we continue to transform the company, M&A will be a key lever to help us expand our global footprint and focus our snacking portfolio. I'm confident that Mohit brings all the skills and experience we need to succeed in this arena.”

Bhalla previously served as VP, strategy and business development at Altria Group. He has also worked at Eastman Chemical Company and Citigroup, with a BA in chemical engineering from the University of Texas at Austin and an MBA in finance and accounting from the University of Chicago Booth School of Business.

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