HEALTH

Momlogic.com, First Response launch Web series

BY Michael Johnsen

LOS ANGELES Momlogic.com, along with Church & Dwight and its fertilization, ovulation and pregnancy test brand First Response, on Friday launched the integrated marketing campaign Conception Diaries, a Web series that takes an intimate, first-hand look at the joys and frustrations of five women at different stages in their lives as they embark on the journey to conceive.

“Pregnancy planning can be a very anxious time in a woman’s life as there are lots of questions, hopes and fears”, stated Stacey Feldman, VP marketing on the First Response brand at Church & Dwight. “We are excited to be working with momlogic.com to empower these women with important information for their pregnancy journey.”

The series of personal video diaries and blogs will be posted live on momlogic.com, the Warner Bros. Women’s Digital Network, as well as a branded Conception Diaries microsite. Additional editorial content focused on a wide variety of pregnancy-related topics will offer readers information, tools they can download and online community groups.

“As we were creating the idea for momlogic.com’s Conception Diaries, we wanted this web series to be compelling to our target audience but also tailor this idea to fit the First Response brand,” stated Lisa Black, general manager of Warner Bros. Women’s Digitial Brands.

In addition, Conception Diaries features expert advice on pregnancy and pre-natal planning from momlogic.com OB/GYN Dr. Suzanne Gilberg Lenz and First Response Conception Counsel member Peter Ahlering.

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RediClinic adds travel immunization packages, expands other services

BY Antoinette Alexander

HOUSTON Clinic operator RediClinic is now offering a string of new services, including a new Travel Healthy Package to help international travelers stay healthy by providing them with a medical overview of their travel destination and a list of required immunizations, which can be obtained at RediClinic.

“The Travel Healthy Package is a great tool for international travelers to identify their medical needs before their trip,” stated Web Golinkin, CEO of RediClinic. “It is especially important for international travelers to ensure that when booking travel they have enough time to receive destination-specific immunizations, some of which are administered over several months.”

The Travel Health Package, priced at $75, includes a destination-specific travel risk assessment, vaccination recommendations and administration, recommended travel prescriptions, an immunization certificate and general travel tips. The package also includes a travel report focusing on health and safety issues based on individual itineraries, including a country profile, hospital/clinic information, basic preventative measures, safety and security tips, embassy locations, crime statistics and information regarding public and private transportation.

“International travel can be very rewarding, but its health risks should be taken seriously,” stated Golinkin. “RediClinic can help to minimize these risks while saving travelers time and money.”

Other new services now available at RediClinic include B12 shots for adults, treatment solutions for acne and instant tests for mono.

The company currently operates 21 in-store health clinics within HEB stores in Houston and Austin, Texas.

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CDC confirms swine flu outbreak

BY Michael Johnsen

ATLANTA The Centers for Disease Control and Prevention on Thursday confirmed seven human cases of swine flu, including five in southeast California and two in San Antonio, Texas.

The agency is currently working with local and state health agencies to investigate these cases and has determined that the virus is contagious and is spreading from human to human.

“However, at this time, we have not determined how easily the virus spreads between people,” the agency noted.

There is no vaccine available at this time, so it is important for people living in these areas to take steps to prevent spreading the virus to others, CDC noted. If people are ill, they should attempt to stay at home and limit contact with others. Healthy residents living in these areas should take everyday preventive actions.

People who live in these areas who develop an illness with fever and respiratory symptoms, such as cough and runny nose, and possibly other symptoms, such as body aches, nausea, or vomiting or diarrhea, should contact their health care provider. Their health care provider will determine whether influenza testing is needed.

Clinicians should consider the possibility of swine influenza virus infections in patients presenting with febrile respiratory illness who:

  • Live in San Diego County or Imperial County, California or San Antonio, Texas; or
  • Have traveled to San Diego and/or Imperial County, California or San Antonio, Texas; or
  • Have been in contact with ill persons from these areas in the 7 days prior to their illness onset.

If swine flu is suspected, clinicians should obtain a respiratory swab for swine influenza testing and place it in a refrigerator, not a freezer, the agency advised. Once collected, the clinician should contact their state or local health department to facilitate transport and timely diagnosis at a state public health laboratory.

None of the infected individuals, who range in age from 9 to 54, have had direct contact with pigs, suggested Anne Schuchat, director of the CDC’s National Center for Immunization and Respiratory Diseases, during a conference call with journalists Thursday. “Investigations to identify the source of infection and to determine whether additional persons have been ill from infection with similar swine influenza viruses are ongoing,” the CDC stated.

Schuchat identified the virus as “unusual,” in that it contains fragments from four different influenza sources: a North American swine flu, a North American avian flu, a human flu, and a swine virus typically found in Asia and Europe.

The virus is resistant to amantadine and rimantadine, but susceptible to the newer flu drugs Tamiflu (oseltamivir) and Relenza (zanamivir).

Schuchat reported that the flu strain did not seem very severe, with onset accompanied by typical flu symptoms in addition to nausea, vomiting and diarrhea in some.

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