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Mom entrepreneur supports breastfeeding with new energy bar option

BY Michael Johnsen

Launching into more than 300 Walmart locations in January, the Boobie Bar origin story is reminiscent of the popular Airborne immune boosting supplements.

Mom entrepreneur, founder and Boobie Bar CEO Wendy Colson identified an unmet need in the market – new moms looking for an energy booster that helps support breastfeeding – and went to work formulating a solution. But in addition to being a mom, Colson adds some health practitioner credibility to the product line with more than two decades of experience as a registered nurse and board-certified lactation consultant.

[quote-from-article] “Moms are the busiest people on the planet,” Colson said. “They want new, innovative ways for wellness.” With that in mind, Colson is already exploring line extensions that will expand the brand appeal to all moms, she said.

Headquartered in Encinatas, Calif., the Boobie Bars are formulated with turmeric, which offers breast tissue support when lactating to aid flow; moringa, a powerful plant rich with potassium; coconut oil, which derives its “good fat” from lauric acid, an anti-microbial also found in breast milk; and organic shatavari, which supports the reproductive system.

Boobie Bars got their start in 2011 when Colson hosted a free community breastfeeding support group called Milk & Cookies. It was there a new busy mom asked what she could eat on the go that would support her as a nursing mom. There was nothing to recommend, so Colson formulated the first lactation-support bar to hit the market.  
 

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Markwins Beauty Brands appoints new global president

BY Gisselle Gaitan

Markwins Beauty Brands announced the appointment of a new global president, Stefano Curti who assumed the role on Jan. 3. Current president and COO, Bill George will shift from the company’s day-to-day management and work with Curti until April 2018. Afterwards, George will become part of the City of Industry, Calif.-based company’s advisory board.

"Stefano's appointment and this transition are exciting milestones in a succession plan that we have been pursuing for some time. This appointment is a clear affirmation of Markwins' commitment to the future," Eric Chen, CEO and founder, said. "We believe Stefano's people-focused leadership style, beauty industry expertise, and brand understanding will build on the success Bill George has helped Markwins to achieve. Markwins, after another strong year of growth and successful initiatives, is poised for dynamic expansion both domestically and globally, and we are confident in Stefano's experience and vision to lead this charge."

Curti holds 27 years of experience in beauty and personal care, working for 22 years with Johnson & Johnson. He led the beauty to skincare market leadership in the United States, served as global president of the beauty and baby divisions, also he was the former president of J&J Consumer USA and general manager for Neutrogena.

Bill George spent 17 years with Markwins, and played a major role in the company’s previous acquisitions of Physicians Formula, Bonnie Bell, Lip Smacker, wet n wild and Black Radiance.

"Bill's leadership has paved an excellent path for us to follow and grow," Curti, said. "I look forward to working with Bill to ensure the Company is positioned for continued success through a robust transition plan. We will continue to build upon, add and strengthen a great North American momentum, and at the same time look to accelerate the meteoric growth of our world-class brands around the globe."

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Rembrandt dives further into oral care, launches power toothbrush

BY Gisselle Gaitan

Makers of at-home teeth whitening products, Rembrandt has announced the launch of a new power toothbrush. Called the Whitening Toothbrush and Whitening Brush Heads, consumers will be able to purchase the product along with a pack of three replacement brush heads.

The product’s design will feature two brushing modes — Whitening and Sensitive — allowing users to customize their whitening experience. Also included is a rechargeable handle which features a two-minute timer and pressure sensor to alert the user if they are brushing too hard, the Grand Rapids, Mich.-based company said. 

"As the first-ever brand solely dedicated to at-home teeth whitening, Rembrandt has historically played the role of category innovator," Don Cumming, global brand director for Rembrandt, said. "We've taken our depth of whitening knowhow and applied it to the toothbrush market. The result is a functional, flexible design that expands our scientifically proven, high-quality whitening approach to another segment of the daily dental care routine."

Rembrandt’s Whitening Toothbrush and Whitening Brush Heads are now available for purchase on the company’s website and Amazon for the suggested retail price of $59.99 and $19.99 each. 

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