CENTER STORE

MOM Brands adds new ready-to-eat cereals

BY Jason Owen

MINNEAPOLIS — MOM Brands today announced new additions to its brand portfolio with Spooners ready-to-eat cereals. The cereals come packaged in stand-up gusseted bags, which sit on the shelf like a box, yet contain 75% less consumer packaging waste than comparably sized bag-in-box, ready-to-eat cereals.

Each bag of Spooners contains biscuits with flavored morsels baked into the middle. The biscuits are based on the MOM Brands 12-layer biscuit recipe, and are made with whole grain wheat. Most varieties also contain triticale­, a cross between rye and wheat with higher levels of essential amino acids. The new cereal is free of artificial colors and flavors, with no hydrogenated oils or high fructose corn syrup. All varieties carry the Whole Grain Stamp from the Whole Grains Council and have at least 5 g of fiber per serving.

Spooners cereals are available in mixed berry multigrain, cinnamon multigrain, frosted multigrain and chocolate with chocolate chips.

"We’re committed to providing families with nutritious breakfast options, and we think this new line of cereal hits the sweet spot for people looking for a healthy option, with a touch of sweetness baked in," said Linda Fisher, director of corporate communications for MOM Brands. "The new Spooners cereals give families a better breakfast at a better price, and that’s something we strive to do with all of our family favorite varieties."


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

New Cape Cod potato chips trim the fat again

BY Jason Owen

HYANNIS, Mass. — Snack maker Snyder Lance has introduced a new Cape Cod brand potato chip flavor to its reduced-fat line of chips: 40% Less Fat Sea Salt & Cracked Pepper.

Cape Cod’s 40% Less Fat Sea Salt & Cracked Pepper chips are made with real sea salt and a blend of peppercorns, including a slightly sweet white pepper.

Cape Cod reduced fat potato chips are kettle-cooked in 100% canola oil with no trans fat and contain no chemical additives or dehydrated potato flakes. The chips are made from fresh sliced potatoes then flash-baked and spun to remove excess oil. This method naturally reduces the fat content.

An 8-ounce bag of the new 40% Less Fat variety comes with a SRP of $3.79 and can be found at major retailers.


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Consuming junk food during pregnancy may create ‘addiction’ in children, study finds

BY Alaric DeArment

BETHESDA, Md. — There are many reasons not to eat junk food, but researchers in Australia have found one reason why pregnant mothers especially might want to avoid it.

According to a study published in the March 2013 issue of The FASEB Journal, pregnant mothers who consume junk food can cause changes in the brain chemistry of their babies, thereby making them less sensitive to opioids, the hormones released upon consumption of foods high in fat and sugar. Children born with such high tolerance to junk food need to eat more of it to achieve a "feel good" response. In other words, pregnant mothers who consume junk food may turn their children into junk food addicts.

"The results of this research will ultimately allow us to better inform pregnant women about the effect their diet has on the development of their child’s lifelong good preferences and risk of metabolic disease," University of Adelaide FOODplus Research Centre researcher Beverly Muhlhausler said. "Hopefully, this will encourage mothers to make healthier diet choices which will lead to healthier children."

Muhlhausler and a team of researchers studied the young of two groups of rats, one of which had been fed normal rat food during pregnancy and another of which had been fed human junk food. After weaning, the young — known as pups — were given daily injections of an opioid receptor blocker, which prevents the release of the hormone dopamine to lower the intake of fat and sugar. Results indicated that the opioid receptor blocker was less effective at reducing fat and sugar intake in the pups of rats who had eaten junk food, showing that the neural pathways involved in opioid signaling were less sensitive than for those whose mothers had eaten normal rat food. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?