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Mojo Ventures gets name change

BY Allison Cerra

NEW YORK — Mojo Ventures has changed its name to better reflect its position as a producer and distributor of natural and organic beverages.

The company said its name change to Mojo Organics is effective immediately, adding that all future business activity will be undertaken with the new name.

"Our new company name reflects Mojo’s position in the organic beverage industry and our dedication to meeting the growing demand for natural and organic products in the consumer marketplace," Mojo Organics Glenn Simpson CEO. "Mojo will continue to focus on the development of our dispensing cap technology and Pinch low-calorie, natural and organic sweetener, as well as other marketing and branding opportunities."

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SpecialK.com offers weight-loss plans for women

BY Allison Cerra

BATTLE CREEK, Mich. — In line with National Weigh-in Day on Jan. 2, Special K announced it is offering tracking tools, peer inspiration and motivation on its website, SpecialK.com, to help women achieve their weight-loss goals in 2012.

How it works: Users can customize their weight-loss plans with their lifestyles by selecting their meal plan and activity level. Afterwards, users then are given a personalized Special K plan that is unique to their needs and goals. Women easily can track their progress online via their mobile device, Special K said.

According to a recent Special K survey, 75% of women said they aim to gain confidence by managing their weight in the New Year, while more than 63% of women find that personalized meal plans or tracking tools make weight-loss programs easier to follow. In addition, 64% find a lack of support the reason for getting off track from a weight-loss plan.

"As 2012 rings in, we all know people all over the world will be making New Year’s resolutions to lose weight," says Yuvraj Arora, Kellogg senior director of Special K. "We hope that we can use this resolution moment to help women focus on the positive gains and feelings of accomplishment they foresee in the New Year."

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Breakfast bite

BY Barbara White-Sax

GLENVIEW, Ill. — Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.


The packaged goods giant will be creating a new category in the U.S. market for the product. BelVita — a loose translation for beautiful life — is more like a cookie than an American biscuit. It is made with whole grains, fiber and vitamins, and when paired with yogurt or fruit, it is part of a 
balanced breakfast.


Kraft will support the launch with national television advertising and other promotions like in-store sampling. The product will be located in the cookie/cracker aisle near Kraft’s other mega-brands Oreo and Ritz.

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Dec-15-2012 11:37 pm

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R.GUNDAVALLI says:
Oct-26-2012 07:08 am

Hi, Nice posting, Thanks for sharing Nice Breakfast biscuits news. It is good news for busy life guys, who is suppose to take quick breakfast. thanks for posting this news. Rajesh Gundavalli

L.GEORGE says:
Apr-24-2012 02:10 am

belVita Breakfast biscuits are rich in vitamins,fiber and made of whole grains so i have added to my breakfast 1 month back and i think it is perfect balanced breakfast.

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