ModiFace develops 3-D beauty mirror
LAS VEGAS — ModiFace, a facial visualization and imaging technology company, has unveiled its new 3D Augmented Reality Makeup and Anti-Aging Mirror for beauty brands and retailers.
"Our new 3D Beauty Mirror is a marketing breakthrough for retailers and beauty brands, particularly for cosmetic counters. It’s not only a try-before-you-buy tool in the store or at home, but also a way to capture consumers’ interest as they walk store aisles," said KyungMoon Lee, ModiFace executive director of engineering. "Shoppers who would otherwise walk by without stopping can be instantly drawn in and experiment with shades and effects virtually, even if they don’t have the time for a hands-on makeup session or if a salesperson is busy with another customer. That makes it a powerful tool for increasing sales."
This new proprietary technology can simulate such makeup products as blushes, lipsticks and eye shadows, and such anti-aging skincare effects as dark spot correction, facelift, browlift, cheek volume enhancement and jaw contouring, on any consumer standing in front of the Beauty Mirror in real time and in full 3-D.
The Beauty Mirror offering applies ModiFace’s patented photorealistic skin and shade simulation technology to achieve full photo-realistic 3-D simulations shown on camera images, allowing makeup and skincare effects to be displayed on the user’s face without requiring a photo upload, the company stated. Each deployment is customized and calibrated to match the brand’s product portfolio. Consumers can:
- Try any number of cosmetic colors — instantaneously and virtually — simply by tapping a shade palette on the Beauty Mirror screen;
- See the effects of skincare products simulated on a split screen with “before” and “after” images showing potential results; and
- View all makeup and skincare effects from different angles as they turn their face from side to side.
The Beauty Mirror technology is available as a standalone kiosk that includes a touchscreen monitor with a camera for in-store use, as well as a mobile app that can be used on a tablet at store counters or on a consumer’s own tablet or smartphone.
Men’s grooming brand Moving Rubber hits select Ricky’s NYC locations
WASHINGTON — Japan’s Gatsby Moving Rubber, a men’s grooming brand in Asia, is now available at five Ricky’s NYC locations in New York City.
To raise brand awareness and demonstrate how the product works, the cosmetics retailer initiated a series of soft-launch, in-store events beginning the week of Jan. 6 at its stores in Soho, 23rd Street, 39th Street, Tribeca and Columbia University.
The Gatsby hair wax series Moving Rubber recorded No.1 sales in Japan in 2012 for men’s hair styling. Since its launch in 2006, more than 100 million units of Moving Rubber were sold to more than 10 countries and regions in Asia.
Moving Rubber is recognized for its ability to create a wide range of hairstyles. Once Moving Rubber is applied to the hair (preferably dry), rearranging the style throughout the day is made easy due to the unique moveability and hold of the product.
Coty strengthens OPI distribution with Lena White acquisition
NEW YORK — Global beauty company Coty has entered into an agreement to acquire Lena White, the largest international distributor of OPI, which is one of Coty’s power brands.
For the past 30 years, Lena White has served as OPI’s distributor in the U.K. for the professional and retail beauty channels.
Through this purchase, Coty will directly lead the development of the OPI brand in the U.K., its second-largest market, providing the necessary resources to accelerate development in both retail and professional channels.
"This acquisition is an important step in strengthening OPI’s position in Europe," stated Michele Scannavini, CEO of Coty. "The OPI strategy remains focused on the salon professional and prestige channels, and we expect to accelerate its growth in the international markets by leveraging our investments in both areas. We welcome the Lena White team to the Coty family, and we look forward to integrating their unique expertise in our U.K. business."