BEAUTY CARE

MODE introduces three pearlescent fall colors

BY Antoinette Alexander

ALBANY, N.Y. MODE Cosmetics has unveiled for fall three new all-natural Angel Dust shades.

The all-natural loose mineral mica pearlescents and natural pure pigments are designed to give the long-lasting and multi-faceted color.

The new fall colors are Galactic, a multi-dimensional velvet purple plum; Pixie, a multi-dimensional golden tone green; and Twilight, an iridescent golden sunlight. The suggested retail price is $4 each.

The products are free of fillers, talc, preservatives, fragrance, bismuth oxychloride, oil and wax.

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Nestle introduces Glowelle ingestible beauty supplement

BY Antoinette Alexander

GLENDALE, Calif. Food and beverage company Nestle has introduced a new beauty drink that promises to help fight the signs of aging by nourishing the skin from within.

The new ingestible beauty supplement, dubbed Glowelle, is sold exclusively at Neiman Marcus and Bergdorf Goodman stores. It can also be found online at NeimanMarcus.com.

Glowelle is formulated with a blend of high antioxidant vitamins, phtyo-nutrients, botanical and fruit extracts. It is available in ready-to-drink glass bottles and 7- or 30-day powder pack kits.

“At Glowelle, we know that looking good is as important as feeling good. It’s really exciting to bring a new product to women that addresses both beauty and wellness holistically,” stated Kimberly Cooper, chief beauty officer of Glowelle. “Glowelle works naturally to give skin the nutrition it craves to help let women’s natural beauty show.”

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P&G launches Crest weekly cleaning paste

BY Antoinette Alexander

CINCINNATI Procter & Gamble has announced the launch of its new Crest Weekly Clean Intensive Cleaning Paste, the brand’s first and only weekly cleaning paste that works to complement a regular brushing routine.

The formula features exclusive technology that combines Crest’s ActivClean Crystals and a blend of polishing silicas. When used as directed, Crest Weekly Clean Intensive Cleaning Paste promises to leave teeth feeling smooth and clean in-between dental visits, according to P&G.

The product will be available as of September for a suggested retail price of $3.99. It is available in Refreshing Mint flavor.

To support the launch, the company is kicking off in September a non-traditional media plan featuring an extensive VocalPoint Word of Mouth program, five-second TV tags and other Crest commercials, as well as FSCIs and in-store materials.

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