BEAUTY CARE

MODE introduces Natural Skin infused with cocoa

BY Antoinette Alexander

ALBANY, N.Y. MODE cosmetics has announced the launch of Natural Skin, an all-natural mineral powder foundation infused with certified kosher cocoa.

The patent-pending, non-comedogenic and vegan formula is designed to enhance skin’s tone with flawless airbrushed coverage while helping to fight free radicals. Natural cocoa is rich in antioxidants and minerals including copper, magnesium, iron and calcium.

Natural Skin is formulated for all skin types and is free of diluting fillers, talc, preservatives, fragrance, bismuth oxychloride, oil and wax. The product is available in 10 shades and is expected to launch in stores for spring. The Natural Skin Mineral Powder Foundation has a suggested retail price of $8.

Also launching for spring is a new lip treatment called Lip Juice. The product is made with moisturizing natural emollients and botanicals including organic shea butter, kosher sweet almond oil, grapeseed oil, avocado oil, and kosher lanolin.

It is packaged in a 360 degree rotating angled applicator for women to custom-set the perfect position. Available in nine colors, the suggested retail price for Lip Juice is $4.50.

MODE cosmetics was co-creator by sisters, Cristina Samuels and Jennifer Isaac, who grew up immersed in the family cosmetics manufacturing company Zela Int’l Co. With more than 260 SKUs, MODE cosmetics are sold in supermarkets, drug stores and specialty stores.

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BEAUTY CARE

Dyna Tabs introduces Aloe Vera Face Masks

BY Antoinette Alexander

NEW YORK Dyna Tabs has announced the launch of its new Aloe Vera Face Masks, which promise to rejuvenate the skin and diminish signs of aging, wrinkling, and UV ray damage.

Research has shown that there is a continued demand for anti-aging products within the baby boomer demographic. The desire to look young still permeates today’s youth-based culture and translates into a strong continued interest in products that address the prevention of aging, stated Dyna Tabs. In 2006, the 7.8 billion dollar skin care category posted sales gains of more than 3 percent.

What Aloe Vera Face Masks unique is that it comes with a bonus CD to give beauty shoppers the “spa effect” in their home.

The face masks come in an 8-pack with the bonus spa musical CD in a gift box or can be purchased individually.

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NXT introduces illuminating men’s skin care line

BY Antoinette Alexander

BOSTON NXT, which is part of the Clio group of brands and products, is rolling out in April a new men’s skin care line that is bound to light up the category.

The new formulas, which will officially launch as a shave-prep regimen in April, are packaged in sleek bottles that use patent-pending lighting technology to illuminate periodically on the retail shelf or in the consumers’ bathroom for up to one year.

The line will include a light face wash, light (low foam) shave gel, light post shave and light moisturizer. In June, the line will expand to include body wash, deodorant, antiperspirant and body spray, all of which will be “light” formulas. The formulas are made with non-irritating surfactants, lubricants and conditioners derived from organic compounds or natural extracts wherever possible. All of the products are paraben-free.

The retail price ranges between $4.99 and $5.99. A portion of the profits from the sale of NXT will be donated to various cancer research organizations including the Dana Farber Cancer Institute in Boston.

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