HEALTH

Mobile application Medzio connects consumers to health information, resources

BY Antoinette Alexander

NEW YORK A.D.A.M., a provider of health information and benefits technology solutions, has introduced a new free mobile health application for the iPhone that is designed to connect consumers, health information and medical resources.

The mobile health application, known as Medzio, is available as a free download at the iPhone App Store.

“We see Medzio as a next generation extension of the resources that people will access in order to better manage their health,” stated Kevin Noland, president and CEO of A.D.A.M. “As the iPhone has changed the way people use mobile devices, Medzio will change the way people will connect to healthcare services. By integrating world-class consumer health information, resources and the power to connect and collaborate with others, Medzio becomes the vital hub that allows mobile consumers to regularly engage in their personal health management and connect and collaborate with others.”

The Medzio Mobile Health Network inaugural partners include Livestrong.com, Healthcare Blue Book, HelloHealth, Health 2.0, OrganizedWisdom, Norton Healthcare, HealthiNation and DrGreene.com. These companies have teamed up with A.D.A.M. to provide information, tools, resources and services.

Medzio features include:

  • First aid information
  • Interactive health information for users curious about illnesses, symptoms and medical conditions.
  • Local care access, which enables users to search for local medical facilities and healthcare provides, including retail clinics and pharmacies.
  • Mobile Health Network, which provides users access to healthcare pricing information, specialized medical information and advice, online health communities and local healthcare providers.

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Bionorica announces Wolf Aulenbacher as president

BY Michael Johnsen

SAN CLEMENTE, Calif. Bionorica earlier this month named Wolf Aulenbacher to the position of president.

Aulenbacher succeeds Scott Bukow, who has resigned to pursue other opportunities, the company stated. “[Bukow] is to be commended for his contributions in helping achieve significant retail distribution in the U.S.,” the company stated. “He remains committed to assisting with any questions or issues that may arise during this transitionary period.”

Aulenbacher is an experienced sales and marketing executive in the U.S. phyto-pharmaceutical and dietary supplement arenas since 1984 and has been a consultant to Bionorica since 2004.

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Biocodex appoints new VP, managing director

BY Michael Johnsen

SAN BRUNO, Calif. Biocodex, manufacturer of Florastor and Florastor Kids probiotic supplements, on Thursday announced the appointment of Marc Rohman as VP and managing director of Biocodex, Inc., the French company’s U.S. subsidiary.

According to Nicolas Coudurier, international director of Biocodex, the U.S. market is a key priority for the company for its planned strategic expansion in the pharmaceutical arena.

“Florastor has been a tremendous success worldwide, and we feel there is great potential for the U.S. to be one of our largest footprints for this and other brands,” Coudurier said. “We’re thrilled to have someone with [Rohman’s] vast pharma expertise, not only on the marketing side, but also on the medical affairs side, to lead our foray into new U.S. product offerings.”

Prior to joining Biocodex, Rohman was part of the senior management team at FlowMedica where he was responsible for directing the company’s collaboration efforts for targeted renal therapy. While at FlowMedica, he also directed the collaborative pharma and other general business development efforts, as well as lead marketing, market development and general promotion of the company.

“Maximizing the potential of the Florastor brand is going to be a key priority for me, but at the same time, I will also be focusing on strategic alliances to build the company’s U.S. portfolio,” Rohman said. “Within the next five years or so, I’d like to see the U.S. arm of Biocodex bring at least two or more products to market.”

In addition to his work at FlowMedica, Rohman also worked for leading biotech and pharmaceutical companies, such as Scios, which was acquired by Johnson & Johnson in 2003, Mallinckrodt (now Tyco Healthcare), Boehringer Mannheim, Knoll Pharmaceuticals and Marion Labs.

Rohman holds a Bachelor of Arts degree in advertising from Michigan State University.

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