HEALTH

Moberg Pharma focuses on speed of results in new Kerasal campaign

BY Michael Johnsen

 
 
STOCKHOLM – Moberg Pharma in March launched a new national ad campaign for its Kerasal Fungal Nail Renewal brand, with a “strong media plan,” according to company executives, and featuring a new TV commercial. 
 
Though still in the early stages, initial results have been very positive, Moberg executives told DSN in late April. The brand’s new positioning and advertising is based on extensive consumer research fielded by the company in 2015, and is focused sharply on improving nail appearance. In addition, Moberg has also unveiled new packaging graphics for it, and sister brand Kerasal Intensive Foot Repair, a leading exfoliating moisturizing product for severely dry feet. 
 
The Kerasal nail relaunch also includes an impactful in-store program, professional marketing, heavy couponing and digital marketing.
 
 
 
 
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Living Essentials supports Special Operations Warrior Foundation with limited-edition 5-Hour Energy

BY Michael Johnsen
FARMINGTON HILLS, Mich. – Living Essentials, distributor of 5-hour Energy shots, continues to support military causes with the debut of a limited edition, Extra Strength Cherry flavor 5-hour Energy shot.  
 
From May 1 through July 31, 2016, the company will donate five cents from the sale of every specially marked red, white and blue bottle of Extra Strength Cherry flavor 5-hour Energy to the Special Operations Warrior Foundation, a nonprofit organization that ensures funding for a full college education for the surviving sons and daughters of fallen military special operations forces who lose their lives in the line of duty.  
 
This is the third year of the program.   
 
"Through the generosity of Living Essentials, the financial support received through the sale of Extra Strength Cherry 5-hour Energy shots will help us provide college educations to the families of fallen special operations heroes," stated retired vice admiral Joseph Maguire, Special Operations Warrior Foundation president and CEO. "There is nothing more satisfying than when we are able to make the dreams come true for our young students, and we are proud to have the makers of 5-hour Energy by our side."  
 
In previous years, a limited edition, regular strength cherry flavor was featured. However, this year's program launch marks the first time the extra strength cherry flavor is available. 
 
"The past two years of this program were so successful, raising close to a half million dollars for SOWF, that we decided to offer the cherry flavor in the extra strength variety, which are always incredibly strong sellers for our brand," said Melissa Skabich, Living Essentials communications director.
 
 
 
 
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Retrobrands USA looking to bring Aspergum back to market

BY Michael Johnsen
MAHWAH, N.J. – RJM Licensing, in partnership with Arabella Enterprises, on Wednesday announced they have been signed by Retrobrands USA to help bring back Aspergum, a chewable aspirin product indicated to soothe sore throats, control fevers and provide all over pain relief.  
 
With Aspergum, consumers get a product that has 89 years of brand awareness in a flavored chewable tablet. "We feel that 2017 is the perfect year to reintroduce Aspergum to the 100 million baby boomers who fondly remember this iconic brand," stated Jeff Kaplan, president Retrobrands USA. "Have a cold or a sore throat? Grab a delicious chewable Aspergum."
 
RJM Licensing is a full service licensing agency specializing in the representation of books, brands and artists. And Arabella Enterprises is a branding and licensing agency dedicated to the development of multi-million dollar brand extension programs through licensing.  
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