HEALTH

Moberg Pharma closes acquisition of 3 Prestige Brands OTCs

BY Michael Johnsen

STOCKHOLM – Moberg Pharma on Friday announced that the acquisition of three over-the-counter brands from Prestige Brands has been completed as part of a deal worth $40 million.

The acquired portfolio includes New Skin, a leading OTC liquid bandage brand that kills germs and dries rapidly to form a clear protective cover. In addition to New Skin, the acquired portfolio also contains two mature brands, Fiber Choice and PediaCare. Fiber Choice focuses on digestive health while PediaCare has a strong equity among moms, primarily within cough cold and analgesics segments, Moberg reported.

The acquired brands will be sold through Moberg’s current OTC channel in the U.S, primarily in retail pharmacies including CVS, Rite Aid, Walmart and Walgreens and the OTC section in Target.

In a separate release, Prestige Brands noted that proceeds from the sale will be used to pay down debt and accelerate de-leveraging.

 

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Atkins introduces DTC meal kit solution

BY Michael Johnsen

DENVER  – Atkins Nutritionals on Thursday launched its first offering of easy step-by-step meal kits for consumers interested in convenient home delivery of Atkins low-carb products. While Atkins is primarily a whole foods-based program, the meal kits allow people with busy lifestyles to get everything they need to get started quickly, including Atkins frozen meals, snacks and easy-to-follow menus with shopping lists, all delivered to their door.

Atkins Meal Kits cover a week's worth of food and tools, with three different options to choose from for one's needs and lifestyle. All Meal Kits are offered exclusively at Atkins.com with a current offer for free shipping and 5% off on orders for a limited time.

The Meal Kits may also be purchased as a recurring subscription.

"While we encourage and guide consumers on how to prepare meals with the variety of foods enjoyed on Atkins, the Atkins Meal Kits take all of the guesswork out of preparing meals and snacks, and offer simplified options for the low-carb lifestyle," stated Joseph Scalzo, president and CEO, Atkins Nutritionals. "With more consumers interested in home delivery food services, the Atkins Meal Kits are ideal for today's on-the-go individuals who want the convenience of having delicious low-carb food delivered directly to their door."
 

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NPA argues to include VMS in WIC expansion

BY Michael Johnsen

WASHINGTON – The Natural Products Association on Wednesday submitted comments to the Institute of  Medicine advocating for expanding access to vitamins for low-income mothers and children.

NPA submitted its comments as part of a Congressionally mandated study that will examine the impact of expanding the supplemental nutrition program for women, infants and children (WIC) to cover certain  vitamin and mineral products.  

“Programs like WIC are a critical benefit for millions of families, and there’s no reason why we shouldn’t  look for ways to expand the program, because every child in our community and across the country deserves the same opportunity at a healthy and successful life, regardless of income," stated Dan Fabricant, executive director and CEO NPA. "NPA urges the Institute of Medicine to consider including multivitamin supplements under the WIC program.”

The Journal of the American Medical Association recently released a study concluding that Americans in or near poverty are not improving their diets as quickly as more affluent Americans.  

The percentage of lower income Americans with poor diets declined from 68% in 2003 and 2004 to 61% in 2011 and 2012.  For more affluent Americans, the rate declined from 50% to 36%.   

NPA also requested that the period for evaluation of foods made eligible to WIC participants be made more frequent than once every 10 years.  “A decade is too long to evaluate research and bring about fundamental and needed changes in the WIC program, offer newer and updated education and expand greater options to address serious deficiencies in the population,” Fabricant said.

Expanding the WIC program to allow mothers and fathers to purchase vitamin and nutritional supplements to help their children get the nutrients they need is one way that we can do more for lower income Americans. Vitamins are proven to have many health benefits that are especially relevant to those individuals the WIC program intends to help, NPA stated.

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