M&M’S Yellow takes spotlight in new ad
NEW YORK — M&M’s brand character Yellow will steal the spotlight in a new 30-second commercial in the first half of Super Bowl XLVIII, Mars Chocolate said.
Yellow was first introduced to consumers, along with M&M’s Peanut, in 1954. In the time since, he has become a fan-favorite across the nation, but often plays a supporting role to his fellow candy Red, according to the company.
The commercial, created by BBDO New York, will remain a mystery until Super Bowl Sunday, but fans can catch a teaser on the M&M’s Facebook page.
AquaBall launches multi-pack unit
IRVINE, Calif. — True Drinks, a beverage provider, has launched a multi-pack sales unit for AquaBall Naturally Flavored Water. The pack contains six individual, 12-oz. bottles and is available in four flavors: Berry, Fruit Punch, Grape and Orange.
"AquaBall Naturally Flavored Water has become a national brand and this is a natural component of the brand’s evolution" Lance Leonard, CEO of True Drinks, said. "The time is right for us to expand our portfolio and generate line extensions to include pack-size variations."
Jason Dorfman, national director of sales for True Drinks, added, "Our focus is always about generating brand growth through general availability and product trial. We believe we have the finest children’s beverage offering available, and we aim to make AquaBall available to children everywhere. In 2014, we plan to move into new channels to include mass merchants and large format retailers. The 6-pack sales unit is the perfect package to meet the needs of our consumers who have tried the product and now have made AquaBall a routine purchase."
7 Up, Project 7 announce partnership
PLANO, TX — 7 Up announced that it is partnering with Project 7 — a company dedicated to making "products for good" — to give consumers the opportunity to give back to people and local communities around the world.
7 Up has made a significant donation to make an impact in the seven areas of need identified by Project 7, which include Feed the Hungry, Heal the Sick, Hope for Peace, House the Homeless, Quench the Thirsty, Teach them Well and Save the Earth. The initial donation will be spread equally among the areas. When consumers buy a specially marked 20 oz.-bottle of 7 Up soda, they’ll find a code under the cap. They can then log on to 7UP.com/Project7 and enter their code for one of the seven areas they’d like their donation to go toward.
“When we connected with 7 Up, we immediately recognized that we have an opportunity to positively affect people from all walks of life and give them the resources and tools they need to succeed,” Tyler Merrick, founder of Project 7, said. “This is the first time Project 7 has embarked on this type of partnership, and we couldn’t be more thrilled with this venture.”
The specially marked 7 Up bottles will appear on retail store shelves beginning this month through Nov. 30, 2014.
“Ultimately, the more consumers participate, the more 7UP gives, and the more good is done in the world,” Eric Blackwood, director of marketing for 7 Up, said.