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M&M’s unveils new X-Men campaign, merchandise

BY Gina Acosta

HACKETTSTOWN, N.J. — Mars Chocolate North America is leveraging the popularity of its venerable M&M's brand by launching a new campaign tied to the new "X-Men: Apocalypse" movie, which premieres May 27.

M&M's is introducing X-Men-themed merchandise bottles featuring eight X-Men M&M's character images. The new bottles will be available this month at Walmart, Kroger, CVS and other retailers across the United States.

"M&M's has been enhancing the experience of moviegoers for 75 years and we are really excited at the opportunity to shift from movie seats to movie scenes to help promote the upcoming feature film," said Tanya Berman, director, M&M's Brand. "X-Men is one of the most popular franchises in movie history and together we hope to make the experience even more fun for movie lovers."

The brand is also launching a new commercial, "Rainy Day," which airs on TV and online. Red and Yellow find themselves at the mercy of two X-Men who have a shared weakness: candy-coated chocolate. Proving that even the most powerful superheroes on the planet can't resist M.

Additionally, a full-page print ad features the common struggle felt between both the M&M's and X-Men characters, which aims to generate excitement for the upcoming movie release.

 

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Dasani unveils new sparkling water flavors

BY Gina Acosta

ATLANTA — The Coca-Cola Company is leveraging the increasing popularity of sparkling water by expanding its Dasani Sparkling line.

Beginning in May, the lineup of Dasani Sparkling flavors – lime, berry, black cherry and lemon – will be joined by two new varieties: raspberry lemonade and tropical pineapple. The new flavor launch coincides with the introduction of DASANI Sparkling’s “Break for Bubbles” national marketing campaign, which encourages people to take a break from everyday stress with their favorite sparkling water.

“We know people are increasingly looking for ways to stay hydrated and refreshed throughout the day with a little more flavor and fun – whether they’re at home or out and about,” said David Preston, group director, Dasani, Coca-Cola North America. “We’re innovating on Dasani Sparkling, offering more options, more flavors and more packages, which means we continue to offer a range of products that give people what they’re looking for.”

All six flavors will be available for purchase nationwide in 8-packs of 12-ounce sleek cans, featuring a more slender profile and refreshed graphics. Dasani Sparkling is also now available in a resealable 20-ounce bottle in lime and berry flavors, catering to people who want the convenience of a resealable bottle for an on-the-go lifestyle. 

New 20-ounce bottles are available now in stores nationwide, and 12-ounce 8-pack sleek cans will be on store shelves at major retailers across the country beginning in May.

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Dannon commits to natural ingredients for flagship brands

BY Gina Acosta

WHITE PLAINS, N.Y. — One of the nation’s leading yogurt brands is overhauling its portfolio of products by adding more natural ingredients.

Dannon says its three flagship brands, Dannon, Oikos and Danimals, will move to more natural ingredients that are non-GMO and non-artificial.  Additionally, for these three brands, the feed of its farmers’ cows will be non-GMO. Starting in 2017 and completing the transformation by the end of 2018, Dannon says it will work with its farmer partners to ensure that the cows that supply Dannon’s milk for these flagship products will be fed non-GMO feed, a first for a leading non-organic yogurt maker.

“We created a new way to work with dairy farmers to improve our shared sustainability priorities,” said Mariano Lozano, president and CEO of the Dannon Company. “Our ambition is to produce healthy food that is affordable, creates economic and social value and nurtures natural ecosystems through sustainable agriculture. Although our journey is independent from that of our organic sister companies, we have learned a lot from and are inspired by Stonyfield and Happy Family.”

The New York-based company, which sells more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products at mass retailers nationwide, has pledged to “evolve the remaining brands over time.”

“It’s our mission to bring health through food to as many people as possible,” said Lozano. “And it’s our passion to help people enjoy the benefits of yogurt every day in a sustainable way. While this commitment is ambitious, we believe it’s necessary to continue to serve Americans using a sustainable and transparent model.”

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