M&Ms undergo fashion-forward makeover
HERSHEY, Pa. M&M’s are getting glammed up to join other name brand chocolates like Dove bars and Hershey’s kisses that fashionably going premium.
A new line of Premium M&Ms is set to hit retail shelves in June. The premium chocolate candies were designed based on traditional M&Ms with an upgrade from milk chocolate to premium chocolate, a new marbleized candy shell and colorful foil wrappers to spruce up the candy line. Premium M&Ms will come in flavors chocolate almond, mint chocolate, mocha, raspberry almond and triple chocolate, and will retail for around $4 per box.
“It’s all about fashion, vibrancy and indulgence,” a spokesman from Mars Snackfood U.S., Ryan Bowling, said. “It’s a fun side of the premium chocolate category.”
Sales of premium chocolate—called premium, because it generally has a higher cacao content—shot up 129 percent to $2 billion, between 2001 and 2006, according to Mintel, a market research group based in Ithaca, N.Y. Mintel said that premium chocolates will likely increase by another 73 percent by 2011.
Kraft intorudces Mac & Cheese crackers
NORTHFIELD, Ill. Kraft announced Thursday a new snack based on its popular Kraft Macaroni & Cheese product.
Kraft Macaroni & Cheese Crackers, sold in the familiar elbow-macaroni shape, will be made with real chedder cheese and available in cheddar, white cheddar and mild cheddar flavors. The crackers will become available nationwide this month.
Kraft was founded 100 years ago and operates in more than 150 countries. Its brands include Oscar Mayer meats, Philadelphia cream cheese, Maxwell House coffee and Nabisco cookies.
Just Born to debut brand new Peeps
BETHLEHEM, Pa. Candy maker Just Born has some new products that it will showcase at the All Candy Expo at Chicago’s McCormick Place convention center.
New products include sugar-free Peeps Pumpkins and Peeps Marshmallow JOY Letters, as well as new flavors for Mike and Ike Lemonade Blends.
Other new products for the Peeps like will include Chocolate Mousse Flavored Marshmallow Bunnies, Chocolate Mousse Flavored Marshmallow Bears, Orange Chicks and Green Bunnies.