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M&M’s is off to the races with new promotion

BY Allison Cerra

HACKETTSTOWN, N.J. — M&M’s has revved up its partnership with NASCAR through a new promotion.

The candy brand, which has its own NASCAR racing team, said that its "5 Characters, 5 Cars . ..Pick the Car You Want!" promotion boosts M&M’s commitment to NASCAR. Consumers that purchase participating M&M’s items from specially marked displays in stores can enter a universal product code online for their chance to win 1-of-5 Toyota models from the sweepstakes drawing. Each car is aligned with a different M&M’s character: red with the Toyota Tundra, yellow with the FJ Cruiser, green with the Camry, orange with the Prius and blue with the 4Runner. As consumers enter the sweepstakes, they will choose which of the five cars they would like to be eligible to win.

What’s more, consumers that enter the sweepstakes also are eligible to win NASCAR merchandise, gas cards and cash, M&M’s said.

For more information, visit Mms.com/us/racing.

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Davidson’s introduces tulsi teas

BY Allison Cerra

SPARKS, Nev. — A new kind of organic tea is coming to grocery stores.

Davidson’s is introducing tulsi teas, which are derived from tulsi basil grown in India. Every ingredient in Davidson’s tulsi teas is 100% botanical and certified organic, the company said. The teas are available in six flavors, including signature blend, pure leaves, rooibos chai, spicy green, hibiscus flower and chamomile.

Davidson’s tulsi teas are available for purchase at several natural and specialty grocery stores, as well as Whole Foods Markets in California, Giant Eagle stores in the Midwest and on the East Coast, and in bulk at Central Markets in Texas.

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Mars Chocolate to launch ‘Take Your Caramel Pick’ campaign this fall

BY Allison Cerra

HACKETTSTOWN, N.J. — Mars Chocolate is highlighting some of its caramel-containing confections through a cross-brand event this fall.

The company is bringing its Milky Way, Snickers and Twix brands together for the "Take Your Caramel Pick" campaign, which will include new national media spots, store displays — in which retailers can choose from a mixed singles caramel shipper with 192 items or a 72-count mixed singles caramel counter unit — as well as a consumer incentive, "75 cents off two" candies.

The "Take Your Caramel Pick" cross-brand event will commence in September.

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