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M&M’s brand to enter the baking aisle

BY Ryan Chavis

HACKETTSTOWN, N.J. — M&M's brand will offer consumers two new ways to add variety to their baked goods. M&M's Semi-Sweet Chocolate Baking Bits and M&M's Minis Milk Chocolate Baking Bits are meant specifically for the baking aisle and will arrive on store shelves in 10-oz. laydown bags with recipes on the back. 
 
Nearly one-quarter of all consumers buy chocolate candy for baking throughout the season, according to the brand. The baking products will be available April 2015 for a suggested retail price of $2.99 to $3.28 per 10-oz. bag. 
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Halloween expected to scare up more than $7 billion in sales

BY Ryan Chavis

NEW YORK — Halloween is not just an exclusive holiday for sweets-obsessed kids in costume — it has evolved into an all-inclusive family holiday, according to a Halloween 2014 preview from Fung Business Intelligence Centre. And the sales generated from Halloween are anything but spooky: Halloween is expected to contribute $7.4 billion to retail sales, representing a 7% rise from last year.
 
Along with costumes, consumers are doling out their dollars for other festive items:
 
  • Decorations: The National Retail Federation projects the average per person Halloween spend to total $77.52 this year, up 60% from 2005. Technological advances have helped drive sales, as decorations that animate, light up and have motion-sensor capabilities are at the top of the list for consumers. The NRF projects sales for decorations alone will hit the $2 billion mark. 
  • Candy and greeting cards: Halloween is synonymous with the sweet stuff. Consumers are expected to spend $2.2 billion on candy this year. Nearly 36% of people will send Halloween greeting cards. 
The fact that Halloween falls on a Friday this year is also good news for retailers. Stronger sales are anticipated since both children and adults will stay up later to celebrate and possibly attend more than one Halloween party. The economy continues to play a major role in how consumers will spend during the holidays. According to FBIC, half of those consumers celebrating Halloween will shop at such retailers as Walmart, K-Mart and Target to get more for their dollar. 

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Wakefern receives Dale Carnegie Training ‘Leadership Award’

BY Antoinette Alexander

KEASBEY, N.J. — Dale Carnegie Training, a human resources and management consulting organization, recently presented its Leadership Award to Wakefern Food Corp.
 


Dale Carnegie Training established the international award in 1985. It is given to a company that places special emphasis on the development of its human resources, innovation and organizational creativity for the purposes of achieving its business objectives. Awarded companies recognize and use human resources management in tandem with their technology and are major contributors to the development of their countries' economy and society. 



“We have collaborated with Wakefern through ShopRite University to help them build the skills necessary to be successful in a fast-paced environment, build stronger relationships with not only their colleagues, but also with their customers.” said Anita Zinsmeister, managing director of the local Dale Carnegie Training office.

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