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M&M’s adds new character

BY Allison Cerra

HACKETTSTOWN, N.J. — Move over, Ms. Green. There’s another leading lady coming to the M&M’s clan.

M&M’s announced that its spokescandies, including Red, Yellow, Orange, Green and Blue, will be joined by Ms. Brown, who will debut in an ad premiering during Super Bowl XLVI. M&M’s also is giving people a taste of Ms. Brown on Jan. 30 by unveiling the first images of the new character during special events in Los Angeles and New York, as well on Facebook.

"We’re very excited to introduce Ms. Brown to the world," Mars Chocolate North America chief consumer officer Debra Sandler said. "Now is the time for Ms. Brown to step into the spotlight — and there’s no bigger spotlight than Super Bowl Sunday."

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Passage Foods, Beth Hillson enter recipe partnership

BY Allison Cerra

COLLINSVILLE, Conn. — A maker of international cooking sauces has teamed up with the founder of the Gluten-Free Pantry brand to develop a range of recipes for those seeking gluten-free meal solutions.

Passage Foods said its partnership with Beth Hillson, who was diagnosed with celiac disease in 1976 and also serves as president of the American Celiac Disease Alliance and recently penned "Gluten-Free Makeovers," will help cater to time-starved consumers who want home cooked meals that are nutritious, healthy and gluten free.

"We are very excited to now be working with Beth and tap her culinary brilliance in developing exciting easy-to-prepare recipes for consumers with the Passage Foods cooking sauce range," said Passage Foods’ Mark MacKenzie. "Beth is truly an artist in gluten-free cooking and with our international culinary chef team based in Melbourne, Australia, we look forward to bringing exciting new meal ideas to our dedicated Passage Foods consumers worldwide."

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For the love of pie: YoCrunch introduces new line

BY Allison Cerra

CHICAGO — YoCrunch has launched a new line that combines yogurt with crumbly, crunchy pie crust toppings.

YoCrunch’s pie parfait are made with fat-free vanilla yogurt and real fruit and include toppings that can be mixed in, making them convenient, portable and better-for-you dessert or snack alternatives, the company said.

YoCrunch pie parfaits are available in apple, cherry and triple berry flavors for a suggested retail price of $3.19 to $3.89 for a four-pack of 4-oz. cups.

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