HEALTH

MLB All-Star pitchers team up with Bayer for prostate cancer awareness

BY Michael Johnsen

MORRISTOWN, N.J. MLB All-Star pitchers John Smoltz of the Boston Red Sox and Derek Lowe of the Atlanta Braves have teamed up with Bayer Consumer to join the “One A Day Men’s presents MLB Strikeout Prostate Cancer Challenge” in an effort to raise awareness of prostate cancer, Bayer announced Tuesday.

“Prostate cancer wasn’t something I ever really thought about until I learned how common it is. Now, I want to do all I can to spread the word,” Lowe said. “I know now that there are a number of things men can do to support their prostate health, like going to the doctor for regular check-ups and getting proper screening to detect problems early. Along with a healthy diet, they can also take a multivitamin formulated specifically for men.” 

This is the second year of the Strikeout Prostate Cancer Challenge. During the inaugural 2008 season, the program raised a total of $333,780. Based on that success, One A Day and MLB again will make a $10 donation for every strikeout recorded this season to The Prostate Cancer Foundation, the world’s largest philanthropic source of support for prostate cancer research.

“Prostate cancer is a disease that will affect 1-in-6 men in their lifetime, and yet we still do not talk about it enough,” said Smoltz. “We are helping men realize the importance of prostate health. I’m looking to strike out as many people as possible for such a good cause.”

To show their commitment to this program, Lowe and Smoltz also are personally donating $10 to the Prostate Cancer Foundation for every strikeout they record during the 2009 season.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

Abbott launches new nutrition shake

BY Michael Johnsen

COLUMBUS, Ohio Abbott last week launched the EAS Myoplex Strength Formula nutrition shake, designed to help active people on the go refuel after physical activity. The ready-to-drink sports nutrition shakes come in a new, reclosable 14-fluid oz. plastic bottle designed to make the offering more friendly to mass consumers.

Developed by sports nutrition scientists, EAS Myoplex Strength Formula shakes offer 25 g of high-quality protein designed to help in post-workout replenishment.

“It can be difficult to get the proper nutrition to refuel the body after working out,” stated Monica Hysell, Abbott Nutrition general manager and DVP. “That’s why Abbott made it easier than ever to drink an EAS Myoplex Strength Formula shake [that] has an easy-to-handle shape and reclosable top.”

The shakes will be offered in four flavors — chocolate cream, vanilla cream, strawberry cream and banana cream.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

Wellness Brands set to launch NASA-licensed hydration formula

BY Michael Johnsen

BOULDER, Colo. NASA earlier this month licensed a patented hydration formula to Wellness Brands that is effective in treating any type of dehydration, Wellness reported, including altitude sickness, jet lag and hangovers.

“We developed this product to perform optimally under the most extreme conditions,” stated John Greenleaf, former NASA research scientist and inventor of the formula. The novel formula contains a specific ratio of key electrolytes for rapid restoration of hydration. These electrolytes, dissolved in water, optimize the levels of ions in the body, Greenleaf explained.

The beverage is an isotonic formulation that restores both intracellular and extracellular body fluid volumes in dehydrated astronauts, athletes and others. As a result, in studies among athletes, the formula was scientifically shown to deliver greater endurance than sports beverages containing carbohydrates.

Wellness Brands is launching its first electrolyte concentrate brand, The Right Stuff, this month.

“We are confident that anyone suffering from dehydration will benefit from using this product; however, we are rolling it out first to endurance and elite athletes to demonstrate its efficacy for before, during and after exertion, and to serve the most demanding segment of the market,” commented David Belaga, Wellness Brands president. “Based on the scientific evidence, we believe that no product addresses the hydration needs of high-power athletes as effectively as The Right Stuff. … Once the public is aware with how well The Right Stuff works, we’ll offer the technology more broadly to serve a wider range of consumers who want to maximize their hydration.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?