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Missouri Gov. against sale of Anheuser-Busch

BY Alaric DeArment

NEW YORK Belgian brewer InBev’s offer to buy St. Louis-based Anheuser-Busch has generated strong opposition from government authorities in St. Louis and the state of Missouri.

InBev submitted an unsolicited bid Wednesday to buy the company for $65 a share, or $46.3 billion.

“I am strongly opposed to the sale of Anheuser-Busch and today’s offer to purchase the company is deeply troubling to me,” Missouri Gov. Matt Blunt said in a statement Wednesday.

Blunt said that he planned to explore “every option and any opportunity” to keep America’s largest brewer in St. Louis, but conceded that there was no immediate tool available at the state level to block it.

City officials in St. Louis also plan to write to Anheuser-Busch shareholders to persuade them to reject the deal.

Founded in 1852 as the Bavarian Brewery, Anheuser-Busch manufactures and markets the Budweiser and Michelob lines of beer, as well as Bacardi Silver specialty drinks. It also imports beers such as Boddingtons Pub Ale, Grolsch and Tiger Beer.

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Kellogg sees progress in its global health, nutrition initiatives

BY Jenna Duncan

BATTLE CREEK, Mich. Kellogg Co. today announced that it has seen successes in the goals of its health and nutrition initiatives worldwide. Kellogg’s health initiatives aim to help people—especially parents and children—manage their calorie consumption.

One year ago, Kellogg committed to two initiatives to build on its commitment to health; an adjustment in its marketing towards children and changes to its front-of-pack nutrition labeling.

David Mackay, president and chief executive officer of Kellogg Company, said, “More than a century ago, our founder W.K. Kellogg said, ‘We are a company of dedicated people making quality products for a healthier world,’ and we’ve been devoted to that principle ever since. [At Kellogg] we are sharing the latest progress in our ongoing journey, and we’re exploring how we can continue to make a positive impact on consumer health, working together with our industry peers, government, academics, communities and stakeholders around the world.”

Kellogg has developed the Kellogg Global Nutrient Criteria—a standard based on a massive review of scientific reports—to determine how to adapt its marketing messages to children. Last year when Kellogg Company announced its commitment to the new, health-focused program, about half of its products marketed to children worldwide met the Nutrient Criteria.

Since mid-2007, the company has worked to adapt existing products and create new ones that will follow or surpass the Nutrient Criteria, the company said. Kellogg anticipated that by the end of this year about 70 percent of its products marketed to children should meet the criteria. Any products that do not will be dropped from its manufacturing list by Jan. 1, 2009, the company claimed.

In the mean time, Kellogg said that it has revamped classic cereals such as Apple Jacks, Cocoa Krispies, Froot Loops and even Rice Krispies to meet standards of its nutrient criteria.

Kellogg’s products are made in 18 countries and sold in more than 180 countries. Kellogg’s 2007 sales totaled almost $12 billion around the world, the company said.

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Pepsi Bottling Group elects Trudell to board

BY DSN STAFF

SOMERS, N.Y. The Pepsi Bottling Group has elected that Cynthia Trudell to the PBG board of directors.

“We’re delighted to welcome an accomplished business leader like Cynthia Trudell to the PBG board. She has proven herself throughout her career to be an executive who knows the franchise system and knows how to deliver results and create shareholder value. She will be a valuable addition to our board as we focus on executing PBG

 

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