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Mission Pharmacal offers OTC pre-natal supplement CitraNatal basic

BY Michael Johnsen

SAN ANTONIO — To make high-quality nutritional supplements available to more women before their pregnancies, Mission Pharmacal on Wednesday introduced CitraNatal basic, an over-the-counter prenatal vitamin designed to provide prepregnancy nutritional support. 
 
CitraNatal basic is available exclusively at amazon.com.
 
“The special CitraNatal basic formulation provides the full spectrum of essential vitamins and minerals, including folic acid, iron, calcium and DSM’s life’sDHA to help fill dietary gaps in nutrition and give babies a healthy start,” said Nancy Price, senior product manager, CitraNatal, Mission Pharmacal. “As is the case with Mission’s complete line of prescription CitraNatal vitamins, CitraNatal basic uses pure, best-quality ingredients and is designed with a woman’s nutritional support and convenience in mind."
 
 
CitraNatal basic minimizes the gas and discomfort associated with some supplements containing alternate calcium sources (e.g., calcium carbonate) and provides ample folic acid and other important nutrients in just one easy-to-swallow tablet and one soft gel per day, the company stated. 
 
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PBS NewsHour’s Susan Dentzer to speak at CRN conference

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Wednesday announced that Susan Dentzer, health analyst at PBS NewsHour and senior policy adviser at the Robert Wood Johnson Foundation, will speak during the closing “Breakfast With…” session at The Conference: CRN’s Annual Symposium for the Dietary Supplement Industry Nov. 5-8.
 
Dentzer will provide analysis on the current state of health care, drawing on her experience reporting on every public and private healthcare trend in recent memory to present, as well as a complete and concise picture of where we have been, where we are headed and the role of the dietary supplement and functional food industry in today’s landscape. Dentzer is an elected member of the Institute of Medicine, as well as a public trustee of the American Board of Medical Specialties and a member of the board of directors of Research!America.
 
“We’re excited to have Ms. Dentzer with us for the final session at The Conference, where, over breakfast, attendees will hear a provocative and forward-looking discussion of the current state of health care with insights they can take home and make a difference with,” said Steve Mister, CRN president and CEO. “We know there are health benefits and cost savings from dietary supplements that are yet to be realized by many U.S. populations at risk for disease, especially among those over 55 years old. The dietary supplement industry has so much to offer and Ms. Dentzer will help spark ideas for potential opportunities.”
 
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CamelBak debuts self-sealing mug

BY Ryan Chavis

PETALUMA, Calif. — CamelBak, manufacturer of personal hydration gear, introduced Forge, a travel mug with a self-sealing, leak-proof cap that aims to bring the in-home coffee experience anywhere. CamelBak is bringing the product to market after realizing consumer demand for improvement in the travel mug space, the company said. 
 
“At CamelBak, we are continuously innovating products, and that’s exactly what we did with Forge,” said Jon Austen, senior director of product management at CamelBak. “We realized the need for an all-in-one, premium travel mug that reinvents how people enjoy coffee and tea on-the-go. Forge offers an innovative drink interface, aroma enhancing design and easy cleaning for superior ease and enjoyment.”
 
CamelBak Forge is the first travel mug with a self-sealing cap and lock-open combo, according to the company. Forge also features a finger loop to carry travel mugs and is optimized for cup holders. 
 
Forge, available beginning this month, comes in a variety of colors and is available in two sizes: 16 oz ($30) and 12 oz ($29). 
 
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