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Mission Pharmacal launches touch-free spray application of Dr. Smith’s Diaper Rash Spray

BY Michael Johnsen

SAN ANTONIO — Mission Pharmacal on Wednesday introduced a touch-free spray application of its Dr. Smith's Diaper Rash Spray.
 
Dr. Smith's Diaper Rash Spray was designed with safety and ease-of-use in mind. The patent pending formulation ensures that the product clings to the skin creating a thin, even layer of protection when sprayed. The product creates a moisture barrier to treat diaper rash and protect skin from wetness. Once it's sprayed on the affected area, there's no need to rub it in  just spray it, leave it and let it work. The formula won't cake on or run, and the cooling spray helps soothe irritated baby bottoms.
 
The new spray is formulated with Honeywell Solstice Propellant, one of the most environmentally preferable aerosol technologies available today. The propellant is hydro-fluorocarbon (HFC) free and is not a volatile organic compound. Any overspray is minimized due to the technology of the actuator and propellant, as well as the rich consistency of the product.
 
"At Mission Pharmacal, we always look to innovate and create valuable products for families," said Neill Walsdorf, Jr., president of Mission Pharmacal. "With the new Dr. Smith's Diaper Rash Spray, we are reinventing the way parents treat their baby's diaper rash with a gentle, environmentally friendly and effective alternative to a traditional topical method."
 
The new spray is currently available on Walgreens.com and Drugstore.com, as well as on store shelves at such retailers as Schnucks, Dierbergs and Kroger. In Texas, Dr. Smith's Diaper Rash Spray is available at H-E-B. Additional national distribution is slated for later this year.
 
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Braun launches new branding campaign featuring Seattle Seahawks’ Russell Wilson

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Braun has unveiled a new branding campaign, dubbed #FaceGreatness with Braun Confidence, featuring NFL and Braun’s new U.S. spokesperson, Seattle Seahawks Super Bowl quarterback, Russell Wilson.

The consumer-facing print and TV advertisements — as well as digital video, social marketing, and brand packaging — officially launched on Thursday via national print advertising, online videos and digital content on Braun’s website and social properties. The campaign was developed to encourage men to be confident, to chase their dreams, and to never give up on their quest to achieve greatness, P&G stated.

“Russell Wilson is the perfect person to lead our #FaceGreatness campaign, as he has overcome tremendous challenges and obstacles to achieve greatness; in fact, he was instrumental in the development of our core concept of ‘facing greatness’,” stated Brian Messerschmitt, brand manager for Braun N.A. “We believe #FaceGreatness means having the courage and drive to never give up on your dreams. It requires passion and commitment, which are key attributes shared by Russell and the Braun brand. We cannot wait to bring this program to life nationwide.”

The brand is also promoting its new Series 5, which includes new FlexMotionTec to deliver more skin contact in problem areas for efficient shaving with less skin pressure. The new PowerDrive supplies 20% more motor power than before, for high-speed cutting even on dense hair. Series 5 is available online and in department, specialty, mass merchandise stores and club stores.
 

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Fred’s Super Dollar names new sourcing team

BY Michael Johnsen

MEMPHIS, Tenn. — Fred's Super Dollar on Wednesday announced that Craig Barnes and Kelly Ma have joined the company and will lead its new sourcing team. Barnes assumes the role of SVP global sourcing and hardlines, bringing more than 20 years of progressive retail merchandising/sourcing experience to the company. Ma, with eight years of experience in sourcing, product procurement, development, vendor selection and financial planning, joins as VP international and domestic sourcing.
 
Prior to joining Fred's, Barnes was VP global independent aftermarket and OE service for Delphi Products & Service Solution, where he was responsible for setting product and customer pursuit strategy and capability development, overseeing four regions, including Asia Pacific, Latin America, EMEA and North America. Previously, he was the SVP merchandising, pricing, global sourcing, marketing and inventory demand planning for General Parts/CARQUEST. Barnes began his retail career at AutoZone with experience in merchandising and store operations. 
 
Previously, Ma was the global sourcing-import coordinator for AutoZone, responsible for identifying and presenting import opportunities for assigned category teams and managing the entire import process from beginning to final execution of products in stores. In addition, Ma was responsible for managing the compliance process for direct import suppliers, factory audits and production sample inspections. Earlier in her career, she was the merchant ­ men's sportswear for Fred's and was responsible for brand building, production selection and price negotiations, with accountability for sales margin performance and inventory. 
 
"Our sourcing team, with greater focus for Fred's, will strengthen our overall inventory and buying management capabilities," said Bruce Efird, Fred's CEO. "Craig and Kelly bring the knowledge and experience needed to drive improvement in product sourcing throughout all general merchandise departments. While significant actions already are underway to improve buying processes and efficiently redeploy inventory dollars, our new sourcing team allows the  Company to manage inventory levels more effectively and source goods more competitively in the future."
 
Efird also announced that Fred's has engaged Test Rite International as a strategic sourcing contractor to augment the Fred's global sourcing strategy. 
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