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Mission Pharmacal launches prescription supplement CitraNatal Harmony

BY Michael Johnsen

SAN ANTONIO— Mission Pharmacal Company on Thursday announced the availability of a new, patented dual-iron version of its prenatal vitamin, CitraNatal Harmony, a single-pill prescription supplement with calcium citrate. The product features Ferr-Ease, a patented blend of ferrous fumarate, a rapidly absorbing iron salt, and carbonyl iron, known for its gentle, prolonged absorption.  

“The dual-iron formulation used in the new CitraNatal Harmony formulation helps women get the iron they need, yet is gentle on the gastrointestinal system,” said Nancy Price, senior product manager, CitraNatal, Mission Pharmacal. “This improved product is significant because all supplements in our CitraNatal family of vitamins now offer the patented dual-iron formulation that gives women added comfort throughout their pregnancies.”

CitraNatal Harmony is now available in the United States as a prescription supplement to improve nutrition for women prior to conception, throughout pregnancy and in the postnatal period. CitraNatal Harmony is safe for use by mothers who are breastfeeding their babies, the company stated.

 

 

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New ‘Cheeteau’ fragrance by Chester Cheetah to launch for spring

BY Antoinette Alexander

PLANO, Texas — Taking the celebrity fragrance market a whole new level, Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance market with the new Cheeteau, Frito-Lay North America has announced.

And yes, it does smell like the cheesy snack.

"My fans are always telling me they love it when Cheetos dust lingers on their lips and fingers, keeping the deliciously cheesy scent around a little longer," said Chester Cheetah. "So this spring, I’ve decided to bottle the iconic aroma so that the pleasure of Cheetos is never farther than a spray away."

Available beginning April 1 for a limited time, Cheeteau offers a frisky blend of bold notes bursting with sensual, cheesy aromas that unveil an enchanting bouquet reminiscent of the snack.

To support the launch, Cheeteau will be part of an extensive marketing campaign including a digital video and print ad featuring Chester Cheetah. According to the company, the campaign leverages Chester’s presence as an iconic pop culture personality to spread the word of the fragrance.

 

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Walgreens’ ‘Less Hassle, More Time’ campaign wins Gold ARF David Ogilvy Award

BY Michael Johnsen

NEW YORK — Walgreens’ “Less Hassle, More Time” campaign — which was based in part on insights from GfK’s Health team — won a Gold ARF David Ogilvy Award Tuesday night, GfK announced. The Ogilvy Awards recognize extraordinary or creative use of market research in ad campaign development.

GfK was one of four firms providing insights for the Walgreens campaign; the ad testing research was managed by Debbie Densmore of GfK Health (Market Access). Havas Life was the agency of record.

The Ogilvy Awards were presented at the Marriot Marquis in New York as part of the annual ARF Re:Think conference.

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