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Mirixa Corp. names former Walgreens, Rite Aid executive CEO

BY Michael Johnsen

RESTON, Va. — Mirixa Corporation, founded by the National Community Pharmacists Association, on Tuesday announced that its board of directors has appointed Marvin Richardson as CEO effective Nov. 4. In addition, he will be a member of the company's board. 
 
Richardson joins Mirixa from Walgreens. 
 
With a career spanning more than 34 years, Richardson is a veteran of health care and retail pharmacy services, having co-founded and managed several companies. In 1989, Richardson co-founded Low Cost Health Care with his wife Melanie, an independent pharmacy business with four locations and a long-term care pharmacy operation. In 2003, he co-founded and was CEO of PrairieStone Pharmacy, a 21-store retail pharmacy chain based in Minneapolis. During his tenure at PrairieStone, DailyMed was successfully launched — a comprehensive Medication Therapy Management program with compliance packaging of pharmaceuticals. 
 
 
Additionally, Richardson served as SVP pharmacy operations for Rite Aid and most recently worked within the specialty division of Walgreens, focusing on a number of pharmacy adherence initiatives. He has served on various pharmacy industry boards, including the NCPA LTC Advisory Committee, has been an advisor to government leaders on healthcare policies, and has received the Pharmacy Distinguished Alumni Award from Purdue University in 2008.
 
"Marvin has the ideal background to take Mirixa to the next level," said Douglas Hoey, NCPA CEO. "As a pharmacist with extensive industry knowledge and a proven track record, he has the ability to move the business forward with energy and vision. We eagerly anticipate the future of Mirixa as he drives and executes strategies that will enhance our position within the industry."
 
"I'm excited to join Mirixa at this significant stage," Richardson said. "Mirixa has exceptional assets and a solid foundation in place. I plan to build on our accomplishments to date, provide even greater value to our clients by empowering and engaging our over 50,000-strong pharmacy network, and of course, reinforce the importance of pharmacists within the healthcare industry."
 
Mirixa Corporation is the leader in targeted patient care services delivered via the nation's largest pharmacy-based patient care network, according to the company. Dedicated to improving patients' health, Mirixa enables the healthcare community to deliver patient care services through retail pharmacy. The MirixaPro web-based clinical platform is used by pharmacists to deliver standardized patient care services.
 
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Rite Aid to provide free resources for upcoming annual Medicare Part D enrollment period

BY Michael Johnsen

CAMP HILL, Pa. — To help senior customers as they get ready to select a prescription drug plan or update their existing coverage during the upcoming annual Medicare Part D enrollment period, Rite Aid is offering free resources. Beginning Oct. 15, customers can use Rite Aid’s Medicare Advisor, available at any Rite Aid pharmacy, to request the three lowest-cost prescription drug plans based on current prescriptions filled at Rite Aid. The resource tool is also available online at www.riteaid.com/medicareadvisor.
 
"Rite Aid is committed to offering convenient, informative and easy-to-understand resources to help our customers make the best decisions to achieve their individual health and wellness goals," said Robert Thompson, EVP pharmacy for Rite Aid. "Prescriptions play an important role in maintaining good health, and that’s why it’s important to review your prescription drug coverage each year. Accessible in Rite Aid pharmacies nationwide or from home, our Medicare Advisor is a valuable tool for customers evaluating their prescription coverage, helping them to confidently choose the best plan based on their prescription needs."
 
With Rite Aid’s Medicare Advisor, customers can compare the estimated annual costs of various plans, including monthly premiums, brand and generic co-pays and drugs covered. Customers can then discuss their Medicare Advisor report with their Rite Aid pharmacists, who are available to answer questions they may have.
 
Rite Aid will serve as the exclusive co-branded preferred pharmacy provider for the new Symphonix Rite Aid Premier Rx (PDP). There is no deductible for those enrolled in the plan, which also offers low copays and covers an expansive list of covered medications. Rite Aid is also the exclusive preferred pharmacy provider for the Symphonix Rite Aid Value Rx (PDP). Both plans are available everywhere Rite Aid operates except Connecticut, Massachusetts, New York, Pennsylvania, Rhode Island, Virginia and West Virginia.
 
Rite Aid is in the networks of hundreds of other Medicare prescription drug plans, the retailer noted.
 
The Medicare Part D enrollment period runs through Dec. 7.
 
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Foreo brings its Luna facial cleansing device stateside

BY Antoinette Alexander

 

NEW YORK — Sweden-based beauty company Foreo has launched stateside with its Luna facial cleansing device.

With business in the U.K. and Asia since its inception in 2013, Foreo is continuing to grow with the introduction of Luna in the U.S.  Within the last two months, Foreo entered more than 1,500 doors and e-commerce counterparts in established retailers nationwide.

With headquarters based in Stockholm, Sweden, Foreo utilizes multidisciplinary collaboration between specialists in dermatology, dentistry, engineering and ethics to create beauty devices that merge aesthetically striking designs with functionality.  

The brand's first stateside introduction, the Luna, features T-Sonic pulsation (transdermal sonic pulsations) technology. The 8,000 pulsations per minute are channeled through Luna’s soft, silicone touch points. While in cleansing mode, these pulsations create a "patting" motion directed across the skin's surface, subsequently dislodging dirt and makeup from the pores. Through this tap-like movement, the skin can be cleansed without the rotating or oscillating action of existing bristled devices that might irritate the skin or harm its elasticity due to their pulling and pinching effects. Luna utilizes medical grade silicone, delivering more hygienic properties than nylon bristles while removing 99.5% of dirt from the skin's pores, the company stated.

The Luna also features an anti-aging surface on its reverse side that channels lower-frequency pulsations that deliver a gentle massage. This massaging effect is known to increase micro-blood circulation and help with the relaxation of facial muscles, reducing the appearance of fine lines and wrinkles. The Luna is 100% waterproof, provides up to 450 uses from one single charge, does not require a change of brush head and has a selection of speeds to accommodate personal preference, the company stated.

After launching with the first retailers in 2013, the Luna range will be placed in more than 4,000 stores globally by the end of this year. The Luna range consists of several different models with options for everyone and every skin type:

  • Luna: Currently the flagship of the Luna range, featuring eight speeds and an anti-aging mode; available in three designs for ultra-sensitive, normal and combination skin types;
  • Luna Mini: A travel-friendly T-Sonic cleansing device suitable for all skin-types and available in five colors;
  • Luna for Men: Designed specifically for a man's oilier skin, this take on Luna promises to ensure a closer, smoother shave after one minute of use, while driving out the skin's impurities to help prevent razor burn; and
  • Luna Luxe: Luxe designs include a 20-karat gold base and four-zone brush surface for women, and platinum base and thicker touch-points for men, both with dual T-Sonic technology.
     

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