HEALTH

MiraLax reports strong sales in third quarter 2008

BY Michael Johnsen

KENILWORTH, N.J. Schering-Plough on Tuesday reported strong results across its MiraLax over-the-counter laxative offering, doubling its retail sales of MiraLax to $31 million for the third quarter ending Sept. 30. “Within just two years of being on the market, OTC Miralax is already a category leader, running neck and neck with Metamucil,” commented Bob Bertolini, Schering-Plough executive vice president and chief financial officer, during an analyst conference call Tuesday morning. Schering-Plough’s consumer healthcare division reached sales of $278 million for the quarter, which is up 2 percent.

Overall, GAAP net sales for the 2008 third quarter totaled $4.6 billion, up 63 percent as compared to the third quarter of 2007, the company reported.

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Absorbine Jr. taps Raczkowski for president

BY Michael Johnsen

EAST LONGMEADOW, Mass. W. F. Young, marketers of Absorbine Jr., last week named Adam Raczkowski to the post of president. Raczkowski will become only the third president to serve over the company’s 116 year history who is a non-family member, the company stated. Tyler Young, former president and chief executive officer, will continue in the role of chief executive officer of the family business.

“Adam’s professionalism and entrepreneurial drive will push W. F. Young, Inc. to the next level,” Young said.  “Adam and I have worked closely over the past years and his management has been a key element of our success. I feel strongly that his leadership and ability to think strategically are exactly what are needed to continue the growth of the company.” 

Raczkowski joined W. F. Young in 1992 and has worked in many areas of the company, including finance, operations, sales and marketing. Prior to joining W. F. Young, Inc., he was with GTE, Gillette, Morse Shoe, Inc. and Allied Printing Company.

Raczkowski is a member of the W. F. Young board and serves on the executive committee of the Consumer Healthcare Products Association. He also serves on the board of the Springfield Homeless Employment and Training Committee and is the treasurer of the East Longmeadow Educational Endowment Fund and has volunteered with Habitat for Humanity, working hands-on at local building sites.

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Flavours launches NutraBitz all-natural, probiotic soft chews

BY Michael Johnsen

CORONA, Calif. Flavours Inc. on Monday announced the introduction of NutraBitz, a line of all-natural, oat-based soft chews containing both prebiotics and probiotics for private label applications.

“Probiotics are one of the hottest market trends today, but right now consumers can’t get them in delivery forms that make taking probiotics enjoyable. NutraBitz changes that,” Flavours Inc. director of sales, Tara Foster, said.

Flavours plans to showcase the new product offering Supply Side West, which is being held Oct. 22-24 in Las Vegas.

According to the company, the idea for NutraBitz was inspired by the continuing emergence of medical research demonstrating the benefits of probiotics in a wide variety of health conditions and growing consumer interest and demand for probiotic alternatives to refrigerated yogurts and probiotic capsules and tablets. “Consumers are now much more aware of the benefits of probiotics and are looking for other ways of getting them into the daily diet,” the company stated.

Each 5.5 gram NutraBitz soft chew is 15-20 calories and contains 1 billion CFU of the GanedenBC30 strain of Bacillus coagulans probiotics. 

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