HEALTH

MiraLax reports strong sales in third quarter 2008

BY Michael Johnsen

KENILWORTH, N.J. Schering-Plough on Tuesday reported strong results across its MiraLax over-the-counter laxative offering, doubling its retail sales of MiraLax to $31 million for the third quarter ending Sept. 30. “Within just two years of being on the market, OTC Miralax is already a category leader, running neck and neck with Metamucil,” commented Bob Bertolini, Schering-Plough executive vice president and chief financial officer, during an analyst conference call Tuesday morning. Schering-Plough’s consumer healthcare division reached sales of $278 million for the quarter, which is up 2 percent.

Overall, GAAP net sales for the 2008 third quarter totaled $4.6 billion, up 63 percent as compared to the third quarter of 2007, the company reported.

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Vitamin Barn begins distribution of ImmuGo immune-system supporting supplement

BY Michael Johnsen

MALIBU, Calif. The Vitamin Barn, a vitamin/juice bar, last month began distribution of its ImmuGo immune-system boosting dietary supplement. According to the company, the formulation already enjoys popularity among a host of Hollywood celebrities who frequent owner “Vitamin Gene” Arnold’s Vitamin Barn.

The product is currently available in Wal-Mart, CVS and Rite Aid. 

“I could not be more excited about the national rollout of ImmuGo and my celebrity clientele is thrilled that this is now available to everyone,” Arnold said. “[ImmuGo] is my original wellness shot made even better.”

ImmuGo has recently been named the Official Immune Support Product of the Hollywood Movie Awards and of the Hollywood Film Festival, Arnold reported.

ImmuGo features an easy-to-use, unit dose delivery system–called MaxShot. Each single-dose, 3 mL vial delivers a ready-to-drink, orange-flavored blend of vitamins and nutrients.

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Absorbine Jr. taps Raczkowski for president

BY Michael Johnsen

EAST LONGMEADOW, Mass. W. F. Young, marketers of Absorbine Jr., last week named Adam Raczkowski to the post of president. Raczkowski will become only the third president to serve over the company’s 116 year history who is a non-family member, the company stated. Tyler Young, former president and chief executive officer, will continue in the role of chief executive officer of the family business.

“Adam’s professionalism and entrepreneurial drive will push W. F. Young, Inc. to the next level,” Young said.  “Adam and I have worked closely over the past years and his management has been a key element of our success. I feel strongly that his leadership and ability to think strategically are exactly what are needed to continue the growth of the company.” 

Raczkowski joined W. F. Young in 1992 and has worked in many areas of the company, including finance, operations, sales and marketing. Prior to joining W. F. Young, Inc., he was with GTE, Gillette, Morse Shoe, Inc. and Allied Printing Company.

Raczkowski is a member of the W. F. Young board and serves on the executive committee of the Consumer Healthcare Products Association. He also serves on the board of the Springfield Homeless Employment and Training Committee and is the treasurer of the East Longmeadow Educational Endowment Fund and has volunteered with Habitat for Humanity, working hands-on at local building sites.

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