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MinuteClinic becomes participating provider with Tricare in Western states

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Caremark’s MinuteClinic has become an in-network provider with TriWest, the Western region plan contractor for Tricare — the healthcare insurance program for Uniformed Service members, retirees and their families.

Tricare provides healthcare insurance services to 2.9 million lives in the western region, including those in six western states where MinuteClinic operates walk-in clinics inside select CVS/pharmacy stores: Arizona, California, Kansas, Minnesota, Missouri and Nevada. MinuteClinic already is contracted with Health Net (Tricare North region contractor) and Humana Military (Tricare South region contractor) and now offers care to Tricare members across the United States.

"As we look to add approximately 100 clinics a year nationwide over the next four years, this is an important development in the growth of our business and patient care in these states," stated Andrew Sussman, president of MinuteClinic and SVP/associate chief medical officer for CVS Caremark. "By offering high-quality treatment in a convenient setting, we can work with Tricare to help reduce healthcare insurance expenses for military families, as well as the amount of time they spend away from home and the workplace."


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Colgate-Palmolive, Omron Healthcare to develop oral care products

BY Antoinette Alexander

NEW YORK — Consumer products company Colgate-Palmolive and Omron Healthcare, a maker of medical home healthcare and wellness products, have teamed up to market and develop oral care products, including electric toothbrushes.

Through this partnership, each partner will bring distinctive strengths: Colgate’s global marketing reach, consumer insights and capabilities in research and development, and Omron’s engineering and manufacturing capabilities and sensing and control technologies.

The partnership this year will launch a line of electric toothbrushes based on Omron technology that will be marketed by Colgate. This marks an expansion into the electric toothbrush category for Colgate, which markets manual toothbrushes and battery-powered brushes.
 

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Estée Lauder develops new beauty brand for Asian skin

BY Antoinette Alexander

NEW YORK — Estée Lauder has developed through IdeaBank — a division of the BeautyBank organization within Estée Lauder — a new beauty brand to meet the unique needs of Asian skin.

The new Osiao brand will debut exclusively in Hong Kong with Lane Crawford at the Canton Road and Times Square locations, starting in mid-October. Simultaneously, the brand will launch with Cathay Pacific Airways, in which a tailored selection of products will be offered on their Hong Kong flights.

“As a luxury skin care line developed in Asia, for the Asian woman, Osiao delivers on what they have known for centuries: radiant skin glowing from within is beautiful skin. We are thrilled to be able to offer her a truly unique and customized line of products that meets her desires,” stated Veronique Gabai-Pinsky, global brand president at Aramis & Designer Fragrances, BeautyBank and IdeaBank.

Experts in traditional Chinese medicine, Western dermatology and product formulation science from the East and the West joined together to form the Osiao Asia Skin Institute and focused solely on the science of skin light. They conducted studies and in-depth analyses of the skin of thousands of Asian women in China, Hong Kong, Japan and Korea. These studies resulted in an understanding of the mechanisms of skin and how to restore skin’s natural radiance.

The scientists and dermatologists of the Osiao Asia Skin Institute created a complete protocol for optimum skin analysis: the Osiao Diagnostic Method. This diagnostic approach accounts for influencing factors both inside the skin and on its surface. Inspired by both Chinese medicine and Western dermatology, the Osiao Diagnostic Method measures a range of parameters related to a woman’s life, health and beauty, including age, lifestyle, environment, stress, fatigue, body condition, skin condition, exercise and diet.

Now, for the first time, a specific recommendation of care can be assigned according to an individual’s unique skin constitution, along with a customized treatment plan, to reveal skin’s true radiance. Osiao features a collection of 19 SKUs designed for topical application and complementary oral use, including the Inner Radiance Concentrate (a serum), Inner Radiance Essence Lotion (a watery lotion) and the Inner Radiance Beauty Tablets, all of which are specific to consumers based on Skin Constitution. Additional products include a collection of moisturizers, cleansers and a mask.

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