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Minute Rice gets a better-for-you, global makeover

BY Gina Acosta

HOUSTON — A popular rice brand in the United States is getting a revamp thanks to consumers' increasing preferences for healthier and globally inspired foods.

Minute Ready to Serve Rice is launching a new whole grain blend, Brown Rice & Quinoa, as well as globally inspired Basmati Rice, and Family Size Bowls in whole grain brown and white rice options.

Minute Ready to Serve Brown Rice & Quinoa combines two 100 percent whole grains — brown rice and red quinoa — creating a nutty and slightly crunchy product that is versatile enough to eat alone or in other meals such as salads or even breakfast options. Brown Rice & Quinoa is made with quinoa, an ancient grain containing all nine essential amino acids. Ready in just 60 seconds, it's the only product available of its kind in a single-serve cup similar to other Minute Ready to Serve varieties with the added benefits of being a good source of fiber and gluten-free.

An additional new, single-serve option is Minute Ready to Serve Basmati Rice. With its aromatic fragrance, nutty flavor and 60-second heating time, Basmati Rice can serve as a simple side dish or foundation to any Asian, Middle Eastern and traditional dish.

Minute Ready to Serve Rice Family Size Bowls are another new convenient option in the Minute Rice family of products. Available in two 16-ounce, gluten-free varieties including whole grain brown rice and white rice, Family Size Bowls are microwave-ready in just two minutes and serve three to four family members, making it a no-fuss side dish or foundation to a great weeknight meal that can be served straight from the bowl with no clean-up. Family Size Bowls help make fried rice and stir-fry dishes even easier, too, since the rice is fully cooked and just needs heating.

"These new Minute Rice products reflect the emerging needs and preferences of our consumers — convenience, portability, variety and superior quality," said Paul Galvani, SVP of Marketing at Riviana Foods Inc. "The combination of whole grain brown rice and quinoa provides a versatile and wholesome option and adds to Minute Rice's growing line of better-for-you products, while Ready to Serve Basmati Rice adds to our popular globally-inspired options. Family Size Bowls help alleviate some of the meal time stress for our consumers, leaving them more time to spend with their families."

Available at retailers nationwide, Minute Ready to Serve Brown Rice & Quinoa and Ready to Serve Basmati Rice are offered for a suggested retail price of $2.00. Minute Ready to Serve Family Size Bowls, available in whole grain brown and white rice, are sold for a suggested retail price of $3.39 across the country.

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Bloomberg: Organic Gatorade is here

BY Gina Acosta

PepsiCo Inc. is introducing a version of Gatorade that’s certified organic by the U.S. Department of Agriculture. According to Bloomberg, the company is now selling strawberry, lemon and mixed berry G Organic in Kroger supermarkets and plans to expand the rollout to other retailers over the next few weeks. The suggested retail price for the new drinks is $1.69 for a 16.9-ounce bottle. (Bloomberg)

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Meijer is bringing 24-hour grocery delivery to Michigan

BY Gina Acosta

GRAND RAPIDS, Mich. — Meijer is working with Shipt to launch home grocery delivery service in Detroit and southeastern Michigan.

Because most Meijer stores are open 24 hours a day, Shipt deliveries will be available at some Meijer locations 24 hours a day, seven days a week with the exception of certain holidays once the service launches in the Detroit area.

Beginning Sept. 15, shoppers will be able to use the Shipt smartphone app to shop 55,000 items from one of 25 Detroit-area Meijer stores offering the service and choose a one-hour delivery window that is most convenient for them, 24 hours a day, seven days a week. The new service is part of an agreement between the Grand Rapids, Mich.-based retailer and Shipt.

"This is yet one more option to make shopping at Meijer easier for our customers," said Michael Ross, vice president of Digital Shopping and Customer Marketing. "We believe our relationship with Shipt will provide many of our customers an all-encompassing service that will save them time and add a new convenience when shopping at Meijer."

Shipt's grocery delivery service is membership-based, with either annual or monthly options. For $99 a year, Shipt members receive unlimited free grocery deliveries on all orders over $35. Customers who subscribe to Shipt prior to launch date will also receive $25 off their first delivery.

After signing up for Shipt, members can shop a large selection of Meijer groceries and everyday essentials, including baby, health and beauty products. They can also note any preferences, choose a preferred delivery window and pay for their order. A Shipt shopper will hand pick their items and deliver them in as little as one hour after the order is placed. 

Leading up to the launch, Shipt will build a network of hundreds of shoppers and identify opportunities to support community organizations throughout the Detroit area.

"The Meijer commitment to quality food, excellent customer service, and dedication to the communities they serve is what makes them an ideal partner," said Bill Smith, founder and CEO of Shipt. "Through our relationship with Meijer, we will make life easier for busy individuals and families, and also create jobs in the Detroit area."

 

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