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Minute Maid Pulpy gains $1 billion in retail sales

BY Allison Cerra

ATLANTA — A Minute Maid product has achieved $1 billion in sales worldwide.

Coca-Cola, which owns the Minute Maid brand, reported that Minute Maid Pulpy marked the first Coca-Cola brand that was launched in an emerging market — the drink was launched nationally in China in 2005 — to reach the billion-dollar mark.

Last year, Minute Maid Pulpy was introduced in Algeria, Malaysia, Singapore and Vietnam, followed by rollouts in Mexico and Kazakhstan.

“The addition of Minute Maid Pulpy to our expanding list of billion-dollar brands is a historic milestone for the company and an affirmation of our commitment to the juice business,” said Joseph Tripodi, chief marketing and commercial leadership officer at Coca-Cola. “The rapid scalability of the Pulpy brand in developing markets is critical to the continued growth of the global juice business of The Coca-Cola Co."

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Flavor equation

BY Barbara White-Sax

HACKETTSTOWN, N.J. — Mars Chocolate North America has added a new product to the Snickers portfolio. Snickers Peanut Butter Squared adds peanut butter to the classic Snickers combination of peanuts, caramel, nougat and milk chocolate. The candy is the top-testing new bar launch for Mars in the last three years.


Each 1.78-oz. single pack includes two square-shaped bars and carries a suggested retail price of 89 cents. The bars also are available in fun-size bags in two sizes: 11.5 oz. and 21.5 oz.


Mars is supporting the launch 
with a consumer promotion program; print, TV, online and in-store advertising; and a national public relations campaign.

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‘Constant newness’ makes gum sales pop

BY Barbara White-Sax


Continued product innovation in the sugarless gum segment helped push dollar sales ahead nearly 5% for the 12 weeks ended Nov. 28, 2010, according to SymphonyIRI Group.


“Constant newness has been driving the category, and as manufacturers continue to invest in advertising, consumer interest remains high,” said Lisbeth Echeandia, VP trade marketing for consulting group Frey Enterprises.


New introductions that combine a health halo of added benefits may bring new users to the category. Trident recently introduced Vitality, which includes three flavors: Vigorate contains vitamin C, Rejuve is a blend of mint and white tea and Awaken contains peppermint and ginseng.

 

The article above is part of the DSN Category Review Series. For the complete Gum Sell-Through Report, including extensive charts, data and more analysis, click here.

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