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Minute Maid Enhanced now available in single-serve bottles

BY Allison Cerra

HOUSTON Minute Maid has announced the nationwide availability of three Minute Maid Enhanced chilled juices and juice drinks in brand new, 12 fl. oz. single-serve bottles.

Consumers can enjoy their favorite flavors in the new, on-the-go package: Minute Maid pomegranate blueberry flavored 100% fruit juice blend of five juices, Minute Maid pomegranate lemonade and Minute Maid strawberry kiwi flavored juice drink.

“Health-conscious consumers desire great-tasting beverages that will give them an edge and help them feel their very best,” said Mike Saint John, Minute Maid business unit president. “Whenever you need something nutritious and refreshing and you’re on the go, Minute Maid Enhanced single-serve varieties are the perfect option.”

Minute Maid Enhanced 12 fl. oz. single-serve bottles are available nationwide in supermarkets and mass merchandisers at a suggested retail price of $1.59. Additionally, all five varieties of Minute Maid Enhanced juices and juice drinks, which also includes Minute Maid pomegranate flavored tea and Minute Maid Heart Wise orange juice, are available in 59 fl. oz. multi-serve bottles, nationwide.

In the coming months, the Minute Maid Enhanced product line, including the new single-serve bottles, will be supported with an integrated marketing campaign that includes point of sale, direct consumer engagement initiatives and advertising.

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Dasani debuts PlantBottle packaging

BY Allison Cerra

ATLANTA Coca-Cola water brand Dasani is rolling out its PlantBottle packaging, a 100% recyclable bottle made of up to 30% plant-based materials.

In line with the lauch, Dasani is promoting the importance of recycling by creating a limited-edition line of green-colored hats that benefit Ocean Conservancy, with the help of PSIMadeThis.com founder and designer Erica Domesek. The hats consist of everyday household items and are available at SatineBoutique.com, just in time for Earth Day.

“Dasani PlantBottle packaging is both made from renewable material and recyclable,” said Abigail Greene, Dasani senior brand manager at Coca-Cola North America. “Erica’s designs will help us spread the word of our West Coast Dasani PlantBottle roll out, and we have committed a substantial charitable donation to Ocean Conservancy to help support clean beaches, lakes and rivers.”

Coca-Cola is the first to market with a recyclable PET plastic bottle made partially from plants.

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Kellogg corporate responsibility report shows success of food innovations

BY Allison Cerra

BATTLE CREEK, Mich. Food giant Kellogg released its second global corporate responsibility report — a comprehensive accounting of its strategies, key initiatives and future direction in the environment, marketplace, workplace and community — in line with its founder’s birthday.

In addition to decreasing its energy use, greenhouse gas emissions and water use to produce its products, Kellogg has concentrated on nutrition (including malnutrition) and physical fitness over the past 18 months to better reflect its position as a global food company. Some initiatives made by the company included the addition of fiber to many ready-to-eat cereals sold in the United States and Canada, after other product renovations — including reducing sugar and sodium and the removal of trans fats from foods — were set into motion.

“On what would have been our founder’s 150th birthday, Kellogg Company is proud to report on our continuing efforts to further W.K. Kellogg’s legacy of building a stronger business while doing the right thing for the environment and society,” said David Mackay, Kellogg president and CEO.

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