Minute Maid amps up beverage offering with new line
HOUSTON — Minute Maid is shaking up the juice aisle with a new line of products that includes 100% orange juices and a light orange juice beverage.
Minute Maid Pure Squeezed includes no pulp 100% orange juice, no pulp 100% orange juice with calcium and vitamin D, some pulp 100% orange juice and light orange juice beverage with calcium and vitamin D.
In honor of the launch, Minute Maid has tapped "Modern Family" star Ty Burrell to appear in the Minute Maid Pure Squeezed advertising campaign, which will include a series of TV spots that will premiere on ABC, Fox, TBS and Bravo.
Minute Maid Pure Squeezed is available at supermarkets and mass merchandisers nationwide.
Arnold Palmer Hard makes market debut
CHICAGO — A drink made popular by a famous golfer now is available as a malt beverage.
Hornell Brewing Co., the parent company of AriZona Beverages, said it has launched Arnold Palmer Hard, a half-tea and half-lemonade drink that contains 5% alcohol by volume. The noncarbonated beverage is made with AriZona brand iced tea and lemonade and is packaged in a 24-oz. can.
Arnold Palmer Hard currently is available in Arizona, Hawaii, Illinois, Indiana, Kentucky, Massachusetts, Michigan, Nevada, New Mexico, New York, North Dakota, Ohio, Oregon and Pennsylvania and will continue to roll out nationally.
Rev7 hoping biodegradable gum will stick
NEW YORK — A new gum brand may revolutionize the market by touting a biodegradable product.
Rev7 gum utilizes parent company Revolymer’s patented low adhesion technology, making Rev7 the world’s only removable and degradable chewing gum, according to the company.
Rev7 is available in a 10-pack and comes in natural peppermint and natural spearmint flavors. The gum also is sugar-free.