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Mintel reports consumers’ perception on wine consumption

BY Allison Cerra

CHICAGO — Health experts have addressed the benefits of drinking wine to boost overall health, and it seems that most consumers are taking notice.

New research by Mintel found that 85% of consumers believed moderate wine consumption is beneficial to overall health, while 87% of wine drinkers believed red wine in moderation can be good for your heart, compared with the almost half (44%) who believed the same about white wine. What’s more, 74% of wine drinkers agreed with the statement that drinking wine in moderation is better for your health than drinking beer in moderation, Mintel said.

Consumers also are more likely to drink wine during the holiday season; sixty-six percent of wine drinkers said they frequently drink wine on holidays and special occasions at home.

"Wine consumption increases around the holidays, as does the average amount spent on a bottle," said Garima Goel Lal, Mintel senior analyst, noting that the average amount spent for a special occasion or holiday party is about $26.71 per bottle.

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P&G, Walmart continue initiative with third family movie

BY Allison Cerra

CINCINNATI Procter & Gamble and Walmart are continuing their Family Movie Night initiative with a third made-for-TV family film.

The companies said that "A Walk in My Shoes," starring Nancy Travis, Philip Winchester and Yara Martinez, will premiere on Dec. 3 on NBC. The film builds on the success of the first two films in the Family Movie Night initiative, "Secrets of the Mountain" and "The Jensen Project."

"A Walk in My Shoes" also will feature a soundtrack produced by music mogul Randy Jackson that includes songs from such artists as Michael Johns, Judgement and Walking In Space, P&G and Walmart said. The "A Walk in My Shoes" DVD and soundtrack will be sold together in a bonus pack exclusively at Walmart starting Dec. 4.

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Inko’s new white tea drinks cater to schools

BY Allison Cerra

NEW YORK Inko’s line of ready-to-drink white teas has expanded to include two new flavors.

Poppin Punch and Bumpin’ Berry teas are an alternative to sugary beverages. Part of Inko’s line of 12-oz. can products, which were created especially for the school market, these teas are three calories less than the company’s award-winning line of low-calorie bottled white teas, which are sold nationwide. In addition, totally new graphic art, including a new logo, was created to appeal to a younger market. The beverages have been approved for distribution New York City schools.

"Since coming to market in 2002, our mission statement has been and always will be to bring the unique taste and healthy benefits of white tea to those who don’t want themselves and/or their children drinking sugar-laden beverages," said Andrew Schamisso, founder and president of Inko’s. "Outside of water, we’re fortunate to be one of the few all-natural alternatives for the school market."

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