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Mintel forecasts consumer trends for 2011

BY Allison Cerra

CHICAGO A new report by Mintel noted retailers should be aware of certain consumer trends that may impact shopping behavior.

The research firm found that since the global economic crisis, the majority of U.S. consumers polled are using defensive thinking to shop, and seek brands that demonstrate how a product or service delivers long-term benefits for them, Mintel said. Additionally, 35% of respondents said their choice of store is determined by special offers or discounts.

Another key to driving sales next year is app technology, as the sales of smart phones grew 82% from 2008 to 2010, Mintel reported. Many retailers currently have apps readily available for customers. For instance, CVS/pharmacy earlier this month launched a free, downloadable application for mobile customers that seek to manage their prescriptions and shopping lists on the go.

“The effects of the global economic crisis have had long-reaching implications, and it is not just consumer behavior in the short term that was affected. Indeed, these consumer trends for 2011 are a legacy created by economics, but now are gathering their own momentum and are set to influence the global consumer mindset for a long time to come,” Alexandra Smith, global trends analyst at Mintel said.

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Novartis: Menveo protects infants against meningococcal disease

BY Alaric DeArment

BASEL, Switzerland An investigative vaccine made by Novartis appears to offer good protection against meningococcal disease in infants, according to results of a late-stage clinical trial released Monday.

 

The Swiss drug maker said results of a phase-3 trial showed that Menveo (meningococcal group A, C, W135 and Y) induced immune responses in a high percentage of babies against four strains of the bacteria. Meningococcal disease occurs suddenly and can cause serious illness and often death during the first year of life.

 

 

“In my practice, I have seen the devastating effects of meningococcal disease in infants,” study investigator Stan Block said. “Meningococcal vaccines are being developed that can provide broad protection against the disease in this vulnerable population.”

 

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Navarro expands management team

BY Antoinette Alexander

MIAMI Navarro Discount Pharmacies, which operates 28 stores in Miami, has bolstered its management team with three new executives who will focus on store expansions, remodelings, new business development and e-commerce.

New to Navarro are former Supervalu executive Kevin Shiplett, former principal of Cornerstone Consulting Services Paul DiBrito, and Emilio Yepez, a former executive with ARC Media Consultants.

Shiplett has been named SVP wholesale and business development. Shiplett’s focus is to identify new business opportunities with local retailers to act as distributors for Navarro’s signature products, such as cosmetics and appliances. Previously, Shiplett served as VP retail sales with the Park City Group and VP business development and national accounts for Supervalu.

DiBrito has been named director of real estate and construction. His goal will be to identify and expand new store locations, as well as remodel Navarro’s 28 store locations, three of which have been remodeled in the last 12 months.

Yepez has been appointed director of e-commerce. One of his primary objectives is to develop an online platform for Navarro that offers consumers hard-to-find Hispanic items, over-the-counter health-and-wellness products and specialty items currently sold only at Navarro’s brick-and-mortar stores. The online store will expand the retailer’s product offering throughout the United States and foreign markets.

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