Mintel: beauty manufacturers tapping into public desire for ethical cosmetics
CHICAGO Beauty manufacturers are riding the natural and ethical wave with new launches that focus on the environment, animal safety and human rights, suggests recent research from Mintel Global.
According to the data from the Mintel Global New Products Database Cosmetic Research, more than 2,800 ethical cosmetic and skin care products were launched in the United States last year. In just the first five months of 2008, more than 1,800 new ethical beauty products have appeared on retail shelves.
“Beauty manufacturers have tapped into natural and ethical claims as a way to differentiate their products,” stated Nica Lewis, senior analyst at Mintel. “With ‘green living’ a hot issue for many Americans, companies have begun to highlight their use of natural ingredients and environmentally friendly packaging.”
The report found that cruelty-free is the most widely made ethical claim in new U.S. beauty products. In 2007, nearly 1,600 beauty and personal care products were introduced with a “cruelty-free” claim. In Mintel’s consumer research, 2-in-5 American women said they look for beauty products that were not tested on animals.
The organic trend in food has fueled the inclusion of natural contents in beauty products. The research found that 35 percent of American women surveyed cited natural ingredients as influential to their purchase decisions.
In addition, 12 percent of women cited recycled packaging as important to their beauty purchasing decision.
Black Opal introduces Total Coverage concealing foundation
NEW YORK Black Opal, a skin care and cosmetics line for ethnic beauty shoppers, has introduced Total Coverage Concealing Foundation.
According to the company, the foundation goes beyond camouflaging imperfections by shielding skin from environmental stress through a blend of minerals that include magnesium, potassium, zinc, lysine and sodium.
Total Coverage Concealing Foundation is available in six shades designed to match the major shade range for African Americans. The suggested retail price is $9.25.
Kiss introduces eco-friendly nail kits
PORT WASHINGTON, N.Y. Nail care company Kiss is looking to tap into the “green” movement with the launch of its new Pure Nails, an eco-friendly version of its French-manicure at-home nail kits.
The new eco-friendly version has biodegradable plastic packaging with soy ink. The size has also been reduced to save on waste.
In addition, the kits feature nail glue that has been fortified with vitamins A, E and B5 to strengthen the natural nails and promote nail growth.
Kiss Pure Nails come in 28 sizes of the French-manicure design.