BEAUTY CARE

Mintel Beauty Innovation eyes trends in sun care sector of beauty industry

BY Antoinette Alexander

CHICAGO The sun care market is heating up as the newest sun-blocking products are much trendier and easier to apply than their predecessors, according to recent research by Mintel Beauty Innovation, which globally tracks new beauty and personal care launches.

“Sunscreen faces tough competition from skin care and make-up enhanced with UV protection,” stated Taya Tomasello of Mintel. “In the past 12 months, 1-in-10 new cosmetic and skin care launches contained sun-blocking ingredients. Especially now as people try to save on personal care, products that offer multiple benefits have an upper hand. Manufacturers need to show that their sunscreens provide the best UV protection, while being fun to use, convenient and good for the skin.”

Some of the trends taking place within the sun care market, according to Mintel, include:

  • Spray-on sunscreen: Mintel reports that 18% of sunscreen products launched in the past year came in an aerosol can.
  • Powdered sun care: The next wave of sun protection could come in powder form. This format is currently seen from a few brands like Bare Escentuals and Peter Thomas Roth, Mintel noted.
  • More natural ingredients: New sun protection products claiming “botanical” or “herbal” have steadily increased in prevalence since 2005; so far in 2009, these claims have appeared on nearly 1-in-3 launches tracked by Mintel Beauty Innovation.
  • Skin care-inspired sunblock: Claims such as “moisturizing,” “oil-free” and “anti-aging” increasingly appear on new sunscreen products.

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Zion Health announces launch of Derma Xtreme

BY Antoinette Alexander

SAN FRANCISCO Zion Health has announced the launch of its new clay skin care cream called Derma Xtreme, which is designed to help reduce the appearance of redness related to rosacea, eczema and sunburns.

Derma Xtreme is a calming cream that allows rosacea suffers a nonprescription alternative to reduce the symptoms of red skin without the harsh side effects. Herbs of bisabolol, myrcia, Canadian willow bark and German chamomile contain anti-inflammatory and anti-microbial properties to help relieve irritated, red skin.

According to the National Rosacea Society, more than 14 million Americans suffer from redness of the skin. Gallup survey found that 78% of Americans have no knowledge of this condition, including how to recognize it and what to do about it.

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Maybelline New York to serve as cosmetic sponsor of Mercedes-Benz Fashion Week

BY Antoinette Alexander

NEW YORK Maybelline New York, along with sports, entertainment and media company IMG, will serve as the official cosmetic sponsor of the Mercedes-Benz Fashion Week in New York City’s Bryant Park.

The two-year agreement, which begins at the upcoming spring collections in September, will carry through to the event’s planned move to Lincoln Center in September 2010.

Maybelline New York will support a selection of established and up-and-coming designers including Charlotte Ronson, Tracy Reese, Michael Angel and Erin Wasson x RVCA. Charlotte Willer, the brand’s global makeup artist, will lead the makeup teams.

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