MillerCoors to expand MGD 64
CHICAGO — When life hands MillerCoors lemons, they make flavored beer.
MillerCoors is planning to expand its MGD 64 beer, a low-calorie take on Miller Genuine Draft, with a lemonade flavor, according to published reports.
No official word has been released, but reports are abuzz that the low-calorie beer category will be revolutionized with the limited-edition flavor — slated to be released in May — as MillerCoors’ domestic sales to retailers were down 3%, with declines in the premium light and below premium segments, according to an SAB Miller interim report.
One Cup: An eco-friendly answer to disposable cups
LOS ANGELES — Looking to offer a greener option for users of Styrofoam and noncompostable insulated cups, Repurpose Compostables has launched a new insulated hot cup that is 100% compostable.
One Cup requires no sleeve, uses 65% less carbon dioxide than a traditional cup and can be composted in 90 days, the company said. The insulated cups also feature Ingeo-based lining, which eliminates the need for "double cupping," to assure the beverage, and not the drinker’s hands, stay hot.
"At Repurpose, we are always working to produce the highest performing, highest quality food service products that also help consumers lower their impact on the environment," said Lauren Gropper, Repurpose Compostables CEO. "Finally a one product solution exists that is also compostable, comes from renewable resources and is affordable."
Hershey’s football sweepstakes scores touchdown among chocolate lovers
HERSHEY, Pa. — Hershey’s is offering football and chocolate fans a chance to win a trip to the Pro Football Hall of Fame.
Fans that visit the sweepstakes site at Hersheys.com/HallofFame now through Feb. 28 can enter to win a grand prize trip for four to the 2011 Pro Football Hall of Fame Enshrinement Festival Weekend, which will be held Aug. 5 through 8. During the weekend-long festival, the winner and guests will be hosted by Pro Football Hall of Fame Enshrinee Emmitt Smith, and will have their likeness on display in the form of chocolate busts.
In addition to the grand prize, 20 first-prize winners will receive a Hall of Fame Collector’s Edition football signed by Smith, and 100 second-prize winners will receive a $100 Pro Football Hall of Fame gift card.
“Hershey’s is excited to partner with the Pro Football Hall of Fame and Hall of Famer Emmitt Smith to bring added excitement to the playoff season,” said Hershey’s spokeswoman Anna Lingeris.